Trip Mission: The Big Pantry Stock-Up
Consumer claim that they still go on their weekly or monthly stock-up trips to Grocery, Club stores and, increasingly, Mass stores but during the week the stock-up trip needs to be supplemented with fill-in trips to a variety of different Channels, depending on needs, occasions, forgetfulness and, in the case of immediate consumption, hunger and thirst. Consumers will also stop at several stores in one day.
Report: Food Shopping in America 2017