Thinking About Sustainability When Shopping
The Hartman Group’s research has found that 87% of consumers are inside what we refer to as the World of Sustainability. Those inside the world are impacted in their attitudes and behaviors by sustainability in some way. Most consumers are aware of sustainability as a term. However, attitudes, depth of knowledge, and engagement differ according to where they are within
(or outside of) the World of Sustainability. Here are three key factors consumers consider when making purchases.
Resources:
Report: Sustainability 2017