Snacking While Watching TV
People do not eat or drink only according to demographics; what they consume is driven by the OCCASION. The Hartman Group’s proprietary Food & Beverage Occasions Compass explores the 5 “W’s” of eating occasions: Who, When, Where, Why and What. Fielded three times a year since 2012, the Compass is populated with 76,000+ adults, reporting about 121,000+ adult eating occasions and 20,000+ child eating occasions.
Contact us to learn more about how you can discover opportunities by exploring consumption behaviors: shelley@hartman-group.com