People do not eat or drink only according to demographics; what they consume is driven by the OCCASION. The Hartman Group’s proprietary Food & Beverage Occasions Compass explores the 5 “W’s” of eating occasions: Who, When, Where, Why and What. Fielded three times a year since 2012, the Compass is populated with 76,000+ adults, reporting about 121,000+ adult eating occasions and 20,000+ child eating occasions.
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