Sustainability consciousness is closely tied to consumers' perceptions of risk present in everyday life. We find that the notion of risk is still an important facet of the frame of mind toward sustainability for many individuals. Many consumers are concerned that something they value — be it the condition of the environment, the economy, the ethical treatment of others and so on — is indeed at risk.

Resources:

Report: Sustainability 2017

Summit: Food Culture Forecast 2018

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