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Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
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The Meaning of Sustainability: A Brief Timeline of Consumers’ Evolving Understanding of the Term
Almost 80 percent of consumers are familiar with the term “sustainability.” But how do consumers understand sustainability as a cultural value versus…
Learn moreOpportunities in Functional Foods & Beverages and Supplements 2020 in the Age of Coronavirus
Functional foods and beverages continue to entice companies across today’s food and beverage landscape as we find consumers increasingly embracing…
Learn moreOur Commitment to You: Leadership and Consumer Understanding During These Uncertain Times
These are most certainly unprecedented times for all of us and while the message of the day may be to “self-isolate,” we want you to know that…
Learn moreHealthy Living Today: Exercise as a Mental Health Remedy
Consumers view exercise as critical to managing mental health and mood — a major change from the past, when it was mainly about physical health. In previous…
Learn moreMaintaining Cultural Connections Through Cooking at Home or Dining Out
International aisles in retail versus international cuisine at restaurants: the case for sharing Global flavors are a large market opportunity as the…
Learn moreFunctional Food & Beverage and Supplements 2020
“Functional Food & Beverage and Supplements 2020” has its roots in both the long-running Hartman Group tracking studies on Health + Wellness (most…
Learn moreInfluences of Cultural Background on Purchasing Behaviors
Consumers of color believe that their cultural background has a larger influence on their shopping patterns than White consumers do. For White Americans, who…
Learn moreThe State of Sustainability Today: Dramatic Shifts in Consumer Sentiment in the Face of Growing Challenges
Heightened Challenges and Institutional Inaction Fuel Consumers’ Hunger for ProgressHow perplexing, yet essential, is it for consumers to make sense…
Learn moreSustainability Today: Moral Imperative, Cultural Value and Defining Concern for Today’s Consumer
Engaging with sustainability as a complete moral system — rather than a series of certifications or checkboxes — has important implications for consumer…
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