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Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
Strategic consulting: On demand
Spontaneous requests can be stressful. Even a simple question can spawn a host of other questions: When do you need an answer? Do you have the right internal…
Learn moreEnergy, evolved: How CPG brands can grow with consumers’ health aspirations
Health claims are a dime a dozen these days. From sleep support to insulin regulation, consumers are navigating a dizzying marketplace of products and…
Learn moreEating & Drinking Occasions Landscape: Alone vs. Social Occasions
Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, these data-focused dashboards analyze nearly 15,000 U.S. adult…
Learn moreDining dynamics: Alone vs. social eating occasion insights
The share of alone eating and drinking occasions has increased in recent years, and just under half of all occasions take place alone. However, social…
Learn moreSneak peek: Qualitative perceptions and priorities within organic
Organic’s mainstream appeal was born from a desire for safer, healthier products. While the USDA Organic certification is most closely associated with…
Learn moreThe cultural imperatives of quality and value: Insights from FMI – The Food Industry Association and Hartman Group
Grocery shopping is rarely just about filling the refrigerator and pantry: it’s also about supporting a broader set of principles and beliefs. Our latest…
Learn moreHealth benefits: Seeking energy, immunity and beyond
Our new report, Health Benefits 2024, will build on over 20 years of health and wellness insights to provide a fresh perspective on consumer attitudes, priorities…
Learn moreBalancing snacking needs across generations
As family dynamics evolve in the U.S., so do the challenges of satisfying everyone's snack cravings: from kids to adults to grandparents. The modern kitchen…
Learn moreThe Case for Cultural Demand Forecasting
How do you approach innovation and design ideation in a way that doesn’t merely respond to trends, but drives category leadership and propels revenue…
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