Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Food and Technology 2026: The Digital Food Culture Gap
Digital food culture is accelerating—and so are the tensions shaping consumer trust, aspiration and action. “Food and Technology 2026” delivers a…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Latest content
199 results found
New study: Understanding Gen Z and Alpha’s food lives
Looking up information in books? Ew. Talking on the phone instead of texting? Big yikes. Dial-up internet? As the kids would say… “We don’t…
Learn moreNavigating trends: an art, not just a science
Our culture is changing faster than ever, and bridging the domains of consumer insights, strategy, and innovation has become a critically important challenge.…
Learn morePlanning for 2024: What’s next in food culture
Change, so it seems, is one of the few constants across our industry. In 2023, we’ve seen seismic shifts across the food and beverage landscape: How…
Learn moreUnwrapping occasion priorities: The final layer of beverage decisions
In today’s marketplace, it’s downright silly to think that any food or beverage choice is shaped by demographics alone. By now, you’ve…
Learn moreCreatures of convenience: understanding foundational foodservice needs
Restaurants are undeniably ingrained in the American consumer’s life. In fact, our new report, Reliance on Restaurants: An American Eating Occasions…
Learn moreChanging the narrative on sustainability fatigue
Is “sustainability” starting to feel like a four-letter word around your organization? If it’s been a struggle to maintain momentum on…
Learn moreZero-sugar rush: the duality of sweetened beverages
The adverse health impacts of added sugar have been making headlines for decades, and consumers continue to grow increasingly sophisticated in their understanding…
Learn moreOne question, many answers: how a Knowledge Discovery can springboard your innovation
Trends emerge and evolve at lightning speed in today’s culture — and your product offerings must be nimble enough to follow suit. But how often…
Learn moreNew study underway: Sustainability & Transparency 2023
The definition of “sustainability” has expanded exponentially in recent years. A term that once simply signified humans’ use of natural…
Learn more