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Snacking 2026: Balancing Purpose and Pleasure
Snacking has evolved into a lifestyle, with American consumers exhibiting diverse and dynamic eating patterns that vary significantly between individuals…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
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Strategic consulting: On demand
Spontaneous requests can be stressful. Even a simple question can spawn a host of other questions: When do you need an answer? Do you have the right internal…
Learn moreEnergy, evolved: How CPG brands can grow with consumers’ health aspirations
Health claims are a dime a dozen these days. From sleep support to insulin regulation, consumers are navigating a dizzying marketplace of products and…
Learn moreDining dynamics: Alone vs. social eating occasion insights
The share of alone eating and drinking occasions has increased in recent years, and just under half of all occasions take place alone. However, social…
Learn moreSneak peek: Qualitative perceptions and priorities within organic
Organic’s mainstream appeal was born from a desire for safer, healthier products. While the USDA Organic certification is most closely associated with…
Learn moreThe cultural imperatives of quality and value: Insights from FMI – The Food Industry Association and Hartman Group
Grocery shopping is rarely just about filling the refrigerator and pantry: it’s also about supporting a broader set of principles and beliefs. Our latest…
Learn moreBalancing snacking needs across generations
As family dynamics evolve in the U.S., so do the challenges of satisfying everyone's snack cravings: from kids to adults to grandparents. The modern kitchen…
Learn moreRaising the bar(n): Organic standards and animal welfare
For years, consumers’ definition of “organic” has not completely aligned with USDA Organic certification standards. Animal welfare is a particular…
Learn moreUnderstanding organic needs
The future of the organic industry is still unfolding, and many food and beverage businesses are eager to know what will matter to consumers in this new…
Learn moreThe art and science of “quick qual”
Ethnographic research is part of our DNA at Hartman Group, so naturally, we have a soft spot for projects that warrant robust qualitative work. However, we…
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