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Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Ideas in Food 2026
Ideas in Food 2026 unpacks 22 emerging trends that have the potential to develop into established trends over the next 3-5 years. These nascent ideas have…
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
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Model behavior: who influences health & wellness trends?
All consumers participate in health and wellness to some degree, but their specific attitudes and behaviors can vary widely. By segmenting consumers based…
Learn moreElevating everyday
Premium used to carry notions of “fancy” and “foodie” — it was exclusive. And while Americans still turn to premium foods and beverages for special…
Learn moreLongevity: the new frontier of modern wellness
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Learn moreMore than indulgence: Inside sweet snack priorities
Maybe you’ve already broken open the Halloween candy bags like us, or you’re patiently waiting to snag a few leftovers after next week’s festivities.…
Learn moreInflated food prices: A holiday hangup
Concern with rising food prices is more persistent and acutely experienced than with other goods and services — and that’s old news at this point.…
Learn moreThe beauty benefit: more than skin-deep
Healthy skin, nails and hair are no longer seen as mere vanity metrics: they’re visible indicators of internal health. In fact, our latest research finds…
Learn moreInside the organic halo
As the organic movement has evolved, the USDA Organic certification has become a halo for safe, wholesome and responsibly produced food. However, consumers'…
Learn moreInsights under the hood
There’s no substitute for going straight to the source for insights, which is why engaging directly with consumers has always been the hallmark of…
Learn moreHealth benefits: Seeking energy, immunity and beyond
Our new report, Health Benefits 2024, will build on over 20 years of health and wellness insights to provide a fresh perspective on consumer attitudes, priorities…
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