Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
GLP-1s: Seizing Opportunity in a New CPG Landscape
The GLP-1 revolution is no longer confined to healthcare—it is rapidly reshaping how consumers think about nutrition, indulgence and the role food plays…
The Practical Future of Food Tech
In recent years, the digital food landscape has focused largely on novelty and inspiration: helping consumers discover new products, recipes and trends.…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
196 results found
How Many Consumers Buy Plant-Based Milk Alternatives?
Plant-based milks have turned “milk” into a personalized beverage rather than one shared within the household. Consumers often rotate among plant-based…
Learn moreOrganic Private Label Brands
Consumers value organic and natural private label brands for their broad availability, quality associations, and lower price points. Buy report: Organic…
Learn moreHow Disruptive Has the COVID-19 Outbreak Been to Consumers’ Lives?
American consumers express a high degree of concern about the ongoing novel coronavirus pandemic. To assess the impact of COVID-19 on U.S. grocery shopper…
Learn moreHow America Eats … Breakfast!
Eating occasions emerge from the way consumers live and are what give meaning and context to the way they shop. Here’s a snapshot of who is present at…
Learn moreThe Meaning of Sustainability: A Brief Timeline of Consumers’ Evolving Understanding of the Term
Almost 80 percent of consumers are familiar with the term “sustainability.” But how do consumers understand sustainability as a cultural value versus…
Learn moreHealthy Living Today: Exercise as a Mental Health Remedy
Consumers view exercise as critical to managing mental health and mood — a major change from the past, when it was mainly about physical health. In previous…
Learn moreInfluences of Cultural Background on Purchasing Behaviors
Consumers of color believe that their cultural background has a larger influence on their shopping patterns than White consumers do. For White Americans, who…
Learn moreSustainability Today: Moral Imperative, Cultural Value and Defining Concern for Today’s Consumer
Engaging with sustainability as a complete moral system — rather than a series of certifications or checkboxes — has important implications for consumer…
Learn moreWhat’s Beyond Organic? Core Consumers Show the Way
Major media outlets have been covering the rise in cultural interest in regenerative agriculture, documenting increasing activity among Big Food corporations…
Learn more