Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
191 results found
Healthy Living Today: Exercise as a Mental Health Remedy
Consumers view exercise as critical to managing mental health and mood — a major change from the past, when it was mainly about physical health. In previous…
Learn moreInfluences of Cultural Background on Purchasing Behaviors
Consumers of color believe that their cultural background has a larger influence on their shopping patterns than White consumers do. For White Americans, who…
Learn moreSustainability Today: Moral Imperative, Cultural Value and Defining Concern for Today’s Consumer
Engaging with sustainability as a complete moral system — rather than a series of certifications or checkboxes — has important implications for consumer…
Learn moreWhat’s Beyond Organic? Core Consumers Show the Way
Major media outlets have been covering the rise in cultural interest in regenerative agriculture, documenting increasing activity among Big Food corporations…
Learn moreThe Halo Around the Plant-Based Term Is Rooted in Four Key Motivations That Guide Consumer Eating Choices
What do consumers see in the plant-based trend today and what are some of the ways we see this halo manifesting throughout the food and wellness industries?…
Learn moreHow America Eats: Maintaining Connections to One’s Cultural Background
Food brings people together and builds connections backward and forward across space and time. The flavors, smells, and sounds of food and its preparation…
Learn moreConscientious Consumption: Considering Sustainability in Food & Beverage Shopping
Most consumers report increasing or maintaining their purchases of sustainable products in the past year. Still, consumers often find themselves weighing…
Learn moreThe Next Great Food Revolution Is…Now!
We’re standing upon the cusp of a new epoch in the world of food and beverage, one born out of a culturally and technologically driven disruption and…
Learn moreWhat Is American Food?
According to The Hartman Group’s Exploring the Diversity of American Foodways report, American food is not one cuisine — it’s an accumulation of…
Learn more