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Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Food Sourcing in America 2025: Fragmentation and Focus
Food and beverage sourcing has grown increasingly fragmented, and retailers are battling for their slice of a seemingly shrinking pie. “Food Sourcing…
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
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Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Learn moreValue in an Environment of Uncertainty
While the staggering inflation of 2021-2022 has slowed, food prices remain high. The impacts of global trade tariffs are looming. And feelings of uncertainty…
Learn moreThe New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Learn moreCulture and Consumer Resilience: A Case for Empathy
Our culture is more complex and nuanced than ever, and it’s no wonder that business leaders go to great lengths to participate in culture while simultaneously…
Learn moreFuture of Supplements: Thoughts on a Changing Landscape
Since the advent of the first commercially available vitamin tablets in the 1930s, the supplements and nutraceuticals space has undergone some of CPG’s…
Learn moreThe Case for Cultural Demand Forecasting
How do you approach innovation and design ideation in a way that doesn’t merely respond to trends, but drives category leadership and propels revenue…
Learn moreSocial Sacrifice: The changing ideals of American eating
The link between food and social connection is deeply tied to American history and has formed many of our cultural norms. However, our culture continues…
Learn moreUnseasonably early holidays: A winning brand strategy?
Limited-time offers (LTOs) have become ubiquitous in the food and beverage industry, especially around the holidays. But have you noticed that these festive…
Learn moreSigns, Codes & Trends: How semiotics can align your brand with culture
Consumers are increasingly influenced by (and influencing) the unpredictable currents of culture, politics, identity, economics and entertainment. To fully…
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