Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Ideas in Food 2027
Get ahead of what’s next: Ideas in Food 2027 explores 20 emerging trends and the forces driving them, giving you the foresight to navigate change, address…
Video highlights from Meals 2026: From Structure to Flexibility
Meals remain central to daily life, but they are no longer fixed events built around traditional formats. Meals 2026: From Structure to Flexibility explores…
Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Latest content
28 results found
Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Learn moreThe Practical Future of Food Tech
In recent years, the digital food landscape has focused largely on novelty and inspiration: helping consumers discover new products, recipes and trends.…
Learn moreThe impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Learn moreGather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Learn moreRethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Learn moreModern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Learn moreValue in an Environment of Uncertainty
While the staggering inflation of 2021-2022 has slowed, food prices remain high. The impacts of global trade tariffs are looming. And feelings of uncertainty…
Learn moreThe New Beauty
44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…
Learn moreCulture and Consumer Resilience: A Case for Empathy
Our culture is more complex and nuanced than ever, and it’s no wonder that business leaders go to great lengths to participate in culture while simultaneously…
Learn more