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The Hartman Group has been leading the study of health and wellness since the early 1990s. Over decades of mapping consumers’ evolving views, aspirations and adoptions, we have become undisputed experts in the field through our unique combination of quantitative rigor and rich ethnographic detail. 

Health + Wellness 2017 applies this innovative approach to continue our exploration of health and wellness in the U.S. market and culture at large. The report identifies the factors and trends driving demand for healthy foods and beverages as well as other wellness products and services. 

The report’s findings, insights and recommendations illuminate the emerging opportunities for CPG food and beverage manufacturers, food retailers, food service companies and restaurants, and companies with a stake in the wellness market. The report covers the following key topic areas: 

• The World of Health+ Wellness
• What Health + Wellness MeansToday
• Health + Wellness as a Journey
• Acting on H+W: Healthy Eating
• Acting on H+W: Supplementing Healthy Eating
• Acting on H+W: Healthy Habits
• Healthcare and Health + Wellness
• H+W at Retail and Restaurants 

The Hartman Group’s series of health and wellness syndicated studies is the longest-running consumer-centric study of the U.S. wellness marketplace and provides current, comprehensive insight into underlying motivations and behaviors for how and why consumers live, shop and use brands, products and services in the health and wellness space. 

Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.