COVID-19 and New Modern Convenience
What does convenience look like when a global pandemic throws normal schedules and routines into disarray?
The desire for convenience is a key trend just like other trends (e.g., simple ingredients, unique flavor, positive nutrition), if not a cultural value. But in today’s world of uncertainty and great unease, convenience takes on new meaning.
Convenience is a key consideration for consumers when it comes to food and beverage choices, but what does convenience look like when a global pandemic throws normal schedules and routines into disarray? The latest Hartman Group white paper, COVID-19 and New Modern Convenience dissects how the fundamental components and expressions of modern convenience have been translated into the COVID-19 era, and analyzes which of these shifts will have long-term impacts on consumer decisions.