Whose Brand Is It?
While some shoppers can be quite savvy about private brands and lean on them consciously in their shopping choices, many simply do not think along the lines of name versus private brands.
In fact, many consumers are unsure of which brands are national brands and which are the “store brand.” This difference is not top of mind for them when choosing which food and beverage products they will purchase.
Waning brand dependency means that all food and beverage brands, both name and private, must now compete on something more than familiarity. The Hartman Group’s Brand Ambition: Food and Beverage Private Brands & Beyond report is an in-depth examination of the dynamic factors the role of brand plays in guiding shoppers’ purchasing decisions.
Learn more about the report here.
For more information on how Hartman’s syndicated reports can be an essential resource to help you navigate the way forward in these uncertain times, contact: melissa@hartman-group.com