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Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
Do consumers still trust sustainability claims?
Consumers have often taken the “trust but verify” approach to corporate sustainability claims—but in recent years, the number of consumers saying…
Learn moreCurrents of change: Gen Z and Millennial occasion insights
At first glance, the “big picture” of how American adults eat has remained largely steady over the past year. But beneath the surface, generational…
Learn moreModern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Learn morePrimary store satisfaction: Going the extra mile
Our annual research in collaboration with FMI – The Food Industry Association is now live, exploring how the imperative of “eating well” informs…
Learn morePreview: 2026 syndicated report bundle
We field four syndicated research studies each year, focusing on topics that are timely and relevant to companies across the food and beverage industry:…
Learn moreBehind-the-scenes of “Health & Wellness 2025”
Vitality and longevity have emerged as twin objectives in today’s wellness culture. As average lifespans increase and wellness ideals evolve, the focus…
Learn moreCan grocery delivery overcome consumer scrutiny in the age of inflation?
Grocery delivery has navigated a tumultuous journey since its heyday in 2020, enjoying significant investments while grappling with consumer expectations.…
Learn moreTrading up, not trading off: Premium benefits of modern convenience
As the days get longer and travel plans ramp up, consumers will be searching for convenient food and beverage options that make life on-the-go a little…
Learn moreHealth & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Learn more