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Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
Latest content
The Gen Z values compass
While technology and societal changes provide a powerful backdrop to Gen Z’s worldviews, it is their core values of authenticity, social empathy, and…
Learn moreLately, we’ve been snacking on…
As we exit a celebratory season that involves plenty of appetizing, grazing, and treating, we’re reminded again just how prevalent snacking is in American…
Learn moreNew report published: Your guidebook to Gen Z and Alpha
For the last few months, our team has been busy in the field, having in-depth conversations with young consumers (and their parents) and probing into new…
Learn moreKey insights from 2023
2023 is almost in the rear-view mirror — where has the time gone? While some trends might get left behind, there a few insights not to lose sight…
Learn moreEating in the digital age: Gen Z's social approach to food
Brands, retailers and manufacturers are eager to capture the attention of Gen Z consumers, and it’s easy to see that technology offers major potential…
Learn moreTaste of Tomorrow: Navigating Food through the Eyes of Gen Z and Alpha
“Taste of Tomorrow: Navigating Food Through the Eyes of Gen Z and Gen Alpha 2023” deciphers the influences that mold these consumers’ worldviews…
Learn moreHow will we snack in 2024 and beyond?
In the world of American snacking, the ways we eat outside of mealtimes reflect our unique and dynamic lifestyles. The transformative events of 2020 had…
Learn moreFrom niche to the next big thing: Leading the way with trends and foresight
The end of the year is right around the corner, and your 2024 planning is undoubtedly in full swing. We’re willing to bet that trends are a big part…
Learn moreAttitude of gratitude: The mental health macro-trend
As we approach Thanksgiving, many are filled with excitement: spending time with loved ones, enjoying delicious meals, and maybe even a chance to relax.…
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