COVID-19 and New Modern Convenience
Convenience is a key consideration for consumers when it comes to food and beverage choices, but what does convenience look like when a global pandemic throws normal schedules and routines into disarray? The latest Hartman Group white paper, COVID-19 and New Modern Convenience, dissects how the fundamental components and expressions of modern convenience have been translated into the COVID-19 era and analyzes which of these shifts will have long-term impacts on consumer decisions.