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Source: Sustainability — Transparency 2015

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Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


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Health & Wellness Organic/Natural Sustainability


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The Evolving Organic Marketplace: Understanding Today's Organic Consumers and the Cultural Context Around Their Behaviors

This year marks the twentieth anniversary of this foundational work that not only predicted a fast-changing corporate gameboard within a vibrant subset of consumer packaged foods (where large companies would begin to dominate a fragmented market through acquisition of small, pioneering brands) but also accurately foresaw that the explosively growing organic category was capable of steady, sustained growth in the years to come.

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