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Digital Food Life 2014: How technology shapes the way consumers eat

"Shepherd's pie. Pot roast. Macaroni and cheese. These are the meals that Alexis recalls from home as she sits in the kitchen lounge of her Seattle dorm while a floormate washes Ball jars.

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Hartbeat blog

fieldnotes on consumers, culture and industry news

Hartman Group CEO: Communication is key with consumers’ GMO con...

“Communicating with customers about GMOs will go a long way toward alleviating their concerns,” The Hartman Group’s CEO, Laurie Demeritt, writes in SmartBrief’s SmartBlog on Food & Beverage. With four in 10 people saying they avoid or reduc… More

Hartbeat Acumen database diners changing behaviors 2014

More compelling insights, innovative custom research, and consulting that connect companies with their consumers.

The Hartman Group is highly regarded for its consumer-centric proprietary approach to custom market research and consulting and years of making a measurable difference for many of the world's best-known brands. Founded in 1989, The Hartman Group has a proud heritage serving companies across the food and beverage, food service, food retailing, pharmaceutical, and personal care industries.

Each year, our fulltime social scientists (many with PhDs in cultural anthropology, sociology, and psychology) and business analysts (with MBAs) spend thousands of hours immersed in consumers' lives to provide clients with an unparalleled understanding of culture and consumer behaviors most relevant to their business challenges and goals.

The Hartman Group has a proud history of innovation and foresight. We go deep inside data and the marketplace to uncover the "why behind the buy" that leads to the identification of growth opportunities for our clients. The bottom line is that we don't just produce reports, we deliver results.

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