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Hartbeat pick of the week

Food fads: How they differ from meaningful shifts in food culture

Here's a snapshot of what The Hartman Group sees happening to food culture on a wide scale. It goes far beyond food fads to some of the most meaningful shifts the United States has seen in decades.

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Hartbeat blog

fieldnotes on consumers, culture and industry news

Costco dips toe in China, after voicing culture concerns

Costco Wholesale co-founder and retired CEO Jim Sinegal frequently said, “Culture is not the most important thing — it’s the only thing.” He was talking about Costco’s corporate culture — taking care of employees, taking care of custo… More


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More compelling insights, innovative custom research, and consulting that connect companies with their consumers.

The Hartman Group is highly regarded for its consumer-centric proprietary approach to custom market research and consulting and years of making a measurable difference for many of the world's best-known brands. Founded in 1989, The Hartman Group has a proud heritage serving companies across the food and beverage, food service, food retailing, pharmaceutical, and personal care industries.

Each year, our fulltime social scientists (many with PhDs in cultural anthropology, sociology, and psychology) and business analysts (with MBAs) spend thousands of hours immersed in consumers' lives to provide clients with an unparalleled understanding of culture and consumer behaviors most relevant to their business challenges and goals.

The Hartman Group has a proud history of innovation and foresight. We go deep inside data and the marketplace to uncover the "why behind the buy" that leads to the identification of growth opportunities for our clients. The bottom line is that we don't just produce reports, we deliver results.


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