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The cultural transformation of the American breakfast

Occasion-based business strategy is nothing new in the food business. But the current frenzy of breakfast strategizing is certainly one of the more intense episodes in an industry struggling for organic volume growth. It is our belief that the cultural transformation of breakfast is unleashing new business opportunities behind the headlines.

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Hartbeat blog

fieldnotes on consumers, culture and industry news

Even CDC’s superfood list has limits

It’s one thing when the U.S. Highbush Blueberry Council trademarks the term “Little Blue Dynamos” or Pom Wonderful claims its pomengranate juice aids cardiovascular health. It’s another thing when the U.S. Centers for Disease Control and Pr… More

Outlook on the Millennial Consumer 2014 Sustainability 2013

More compelling insights, innovative custom research, and consulting that connect companies with their consumers.

The Hartman Group is highly regarded for its consumer-centric proprietary approach to custom market research and consulting and years of making a measurable difference for many of the world's best-known brands. Founded in 1989, The Hartman Group has a proud heritage serving companies across the food and beverage, food service, food retailing, pharmaceutical, and personal care industries.

Each year, our fulltime social scientists (many with PhDs in cultural anthropology, sociology, and psychology) and business analysts (with MBAs) spend thousands of hours immersed in consumers' lives to provide clients with an unparalleled understanding of culture and consumer behaviors most relevant to their business challenges and goals.

The Hartman Group has a proud history of innovation and foresight. We go deep inside data and the marketplace to uncover the "why behind the buy" that leads to the identification of growth opportunities for our clients. The bottom line is that we don't just produce reports, we deliver results.

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