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Not all private-label growth is the same. Which categories are most promising?

Despite some market watchers' predictions that private label is set to take over the world, its share of the packaged-food market has been relatively flat since 2008, and it stopped gaining in other categories in 2011.

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fieldnotes on consumers, culture and industry news

A legume by any other name would be a bean, a pulse, a lentil, a ...

In doing a little research on the Ayurvedic detox/cleansing dish kitchari, we recently came across recipes that call for split yellow mung beans, which are not easy to come by in Seattle. There are whole green mung beans and split … More

Outlook on the Millennial Consumer 2014 Sustainability 2013

More compelling insights, innovative custom research, and consulting that connect companies with their consumers.

The Hartman Group is highly regarded for its consumer-centric proprietary approach to custom market research and consulting and years of making a measurable difference for many of the world's best-known brands. Founded in 1989, The Hartman Group has a proud heritage serving companies across the food and beverage, food service, food retailing, pharmaceutical, and personal care industries.

Each year, our fulltime social scientists (many with PhDs in cultural anthropology, sociology, and psychology) and business analysts (with MBAs) spend thousands of hours immersed in consumers' lives to provide clients with an unparalleled understanding of culture and consumer behaviors most relevant to their business challenges and goals.

The Hartman Group has a proud history of innovation and foresight. We go deep inside data and the marketplace to uncover the "why behind the buy" that leads to the identification of growth opportunities for our clients. The bottom line is that we don't just produce reports, we deliver results.

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