What do Baby Boomers, Gen Xers, Millennials and Gen Z have in common? Much, much more than marketers would want to believe. More
We’ve all seen them: the couple in the grocery store having a rather intense discussion that seems to relate to what someone at home “wants” or just as likely, the man or woman on a phone nodding their head as they plunk different items into … More
Our next A.C.T.: Health & Wellness, Seattle, Sept. 24, 2015
Click on this link to go to the event page: A.C.T. SEATTLE
The Hartman Group is highly regarded for its consumer-centric proprietary approach to custom market research and consulting and years of making a measurable difference for many of the world's best-known brands. Founded in 1989, The Hartman Group has a proud heritage serving companies across the food and beverage, food service, food retailing, pharmaceutical, and personal care industries.
Each year, our fulltime social scientists (many with PhDs in cultural anthropology, sociology, and psychology) and business analysts (with MBAs) spend thousands of hours immersed in consumers' lives to provide clients with an unparalleled understanding of culture and consumer behaviors most relevant to their business challenges and goals.
The Hartman Group has a proud history of innovation and foresight. We go deep inside data and the marketplace to uncover the "why behind the buy" that leads to the identification of growth opportunities for our clients. The bottom line is that we don't just produce reports, we deliver results.
|UPCOMING STUDIES ::|
|RESEARCH & INSIGHTS ::||
Health & Wellness 2015
This report identifies the factors and trends driving demand for high-quality, healthy foods and beverages.
Sustainability 2015: Transparency
This report provides an in-depth understanding of transparency from the consumer's perspective.
Diners' Changing Behaviors 2015
This report is a thorough examination of how health and sustainability are integrated and separate in the minds of diners.
Food Shopping in America 2014
This report explains how consumers now plan, decide, shop and divide their loyalties in the era of unlimited choice and blurring of channels.
Organic & Natural 2014
Provides industry professionals (CPG manufacturer, retailer, food service and restaurant) with an in-depth understanding of the contemporary organic and natural consumer.