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A.C.T. Seattle - Health and Wellness
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Early-Stage Brand Strategy: Where’s The Pop In popchips’ Sale...

In 2007, popchips launched to a very intense media blitz that continued for several years as the brand’s sales seemed to be on a high-growth, early... More

Hartbeat blog

Musings on consumers, culture and industry news

The Digital Life of Burgers

The intersection between digital technology and consumers’ eating behaviors continues to reshape the broader culture of food and beverage. Burgerbusiness.com, dedicated to all things relating to the business side of burgers, notes that fan photo… More


Our next A.C.T.: Health & Wellness, Seattle, Sept. 24, 2015

Click on this link to go to the event page: A.C.T. SEATTLE




More compelling insights, innovative custom research, and consulting that connect companies with their consumers.

The Hartman Group is highly regarded for its consumer-centric proprietary approach to custom market research and consulting and years of making a measurable difference for many of the world's best-known brands. Founded in 1989, The Hartman Group has a proud heritage serving companies across the food and beverage, food service, food retailing, pharmaceutical, and personal care industries.

Each year, our fulltime social scientists (many with PhDs in cultural anthropology, sociology, and psychology) and business analysts (with MBAs) spend thousands of hours immersed in consumers' lives to provide clients with an unparalleled understanding of culture and consumer behaviors most relevant to their business challenges and goals.

The Hartman Group has a proud history of innovation and foresight. We go deep inside data and the marketplace to uncover the "why behind the buy" that leads to the identification of growth opportunities for our clients. The bottom line is that we don't just produce reports, we deliver results.


UPCOMING STUDIES ::
RESEARCH & INSIGHTS ::
Health & Wellness 2015

This report identifies the factors and trends driving demand for high-quality, healthy foods and beverages.

Sustainability 2015: Transparency

This report provides an in-depth understanding of transparency from the consumer's perspective.

Diners' Changing Behaviors 2015

This report is a thorough examination of how health and sustainability are integrated and separate in the minds of diners.

Food Shopping in America 2014

This report explains how consumers now plan, decide, shop and divide their loyalties in the era of unlimited choice and blurring of channels.

Organic & Natural 2014

Provides industry professionals (CPG manufacturer, retailer, food service and restaurant) with an in-depth understanding of the contemporary organic and natural consumer.

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