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Hartbeat pick of the week

When the cupcake crumbles

Blinded by its lines out the door, Crumbs and its investors forgot a cardinal rule of specialty food. While it's not nice to shake a finger at nascent public companies whose dreams have been cast against the rocks, there are a few things food retailers and even manufacturers can learn from this month's closure of 50 Crumbs Bake Shops across 12 states - and it's not that people don't want cupcakes.

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Hartbeat blog

fieldnotes on consumers, culture and industry news

A protein chip too far?

There’s no doubt consumers want protein; 58 percent are actively looking to increase their protein intake. It’s the new low-fat, the new low-carb, the new everything when it comes to diet and energy, and people look for it everywhere from … <… More

Outlook on the Millennial Consumer 2014 Sustainability 2013

More compelling insights, innovative custom research, and consulting that connect companies with their consumers.

The Hartman Group is highly regarded for its consumer-centric proprietary approach to custom market research and consulting and years of making a measurable difference for many of the world's best-known brands. Founded in 1989, The Hartman Group has a proud heritage serving companies across the food and beverage, food service, food retailing, pharmaceutical, and personal care industries.

Each year, our fulltime social scientists (many with PhDs in cultural anthropology, sociology, and psychology) and business analysts (with MBAs) spend thousands of hours immersed in consumers' lives to provide clients with an unparalleled understanding of culture and consumer behaviors most relevant to their business challenges and goals.

The Hartman Group has a proud history of innovation and foresight. We go deep inside data and the marketplace to uncover the "why behind the buy" that leads to the identification of growth opportunities for our clients. The bottom line is that we don't just produce reports, we deliver results.

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