Discovery. Unique Perspectives. Strategic Direction

The Hartman Group is a principal provider of global research on consumer culture, behaviors, trends and demand and a leading advisor on market strategy to the world's best-known brands.

Through a unique suite of integrated custom, primary research capabilities, market analytics and business strategy services Hartman Group uncovers opportunity spaces and avenues for growth for clients across the consumer-driven marketplace.

Hartman Group is internationally recognized for breakthrough perspectives on emerging and evolving consumer behaviors in health and wellness, sustainability and food culture.

Since its foundation in 1989, Hartman Group helps clients apply the knowledge of the "why behind the buy" to brand development, innovation, categories, retail, marketing, experience, and more.