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Hartbeat pick of the week

Fragmented grocery market means consumers seek guidance from trusted retailers

"For this year's "U.S. Grocery Shopper Trends 2014" report, the Food Marketing Institute worked with The Hartman Group to supplement its Grocery Shopper Trends research perspective with a cultural lens, interviewing American consumers in their homes and while shopping, and drawing upon ethnographic research into U.S. food consumption and consumers."

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Hartbeat blog

fieldnotes on consumers, culture and industry news

Seniors set a high bar for scratch, global cuisine

Think cooking from scratch is a pain? Try doing it for someone who’s a scratch cooking expert — or a denizen of the global restaurant set. Retirement communities are learning that the senior citizens they serve are a discerning lot … More


Hartbeat Acumen database diners changing behaviors 2014



More compelling insights, innovative custom research, and consulting that connect companies with their consumers.

The Hartman Group is highly regarded for its consumer-centric proprietary approach to custom market research and consulting and years of making a measurable difference for many of the world's best-known brands. Founded in 1989, The Hartman Group has a proud heritage serving companies across the food and beverage, food service, food retailing, pharmaceutical, and personal care industries.

Each year, our fulltime social scientists (many with PhDs in cultural anthropology, sociology, and psychology) and business analysts (with MBAs) spend thousands of hours immersed in consumers' lives to provide clients with an unparalleled understanding of culture and consumer behaviors most relevant to their business challenges and goals.

The Hartman Group has a proud history of innovation and foresight. We go deep inside data and the marketplace to uncover the "why behind the buy" that leads to the identification of growth opportunities for our clients. The bottom line is that we don't just produce reports, we deliver results.


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