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Ask the experts: What defines contemporary food quality?

In this virtual live discussion, Shelley Balanko and Melissa Abbott explored the evolving concept of premium in today’s market. Gone are the days when…

Culture and Consumer Resilience: A Case for Empathy

Our culture is more complex and nuanced than ever, and it’s no wonder that business leaders go to great lengths to participate in culture while simultaneously…

Health Benefits 2024: From Energy to Immunity

Today’s consumers are keenly aware of the links between diet and overall well-being. They are also increasingly interested in functional foods, beverages…

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19 results found

July 29, 2024 | White Paper

Future of Supplements: Thoughts on a Changing Landscape

Since the advent of the first commercially available vitamin tablets in the 1930s, the supplements and nutraceuticals space has undergone some of CPG’s…

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May 14, 2024 | White Paper

The Case for Cultural Demand Forecasting

How do you approach innovation and design ideation in a way that doesn’t merely respond to trends, but drives category leadership and propels revenue…

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February 21, 2024 | White Paper

Social Sacrifice: The changing ideals of American eating

The link between food and social connection is deeply tied to American history and has formed many of our cultural norms. However, our culture continues…

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October 25, 2023 | White Paper

Unseasonably early holidays: A winning brand strategy?

Limited-time offers (LTOs) have become ubiquitous in the food and beverage industry, especially around the holidays. But have you noticed that these festive…

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August 14, 2023 | White Paper

Signs, Codes & Trends: How semiotics can align your brand with culture

Consumers are increasingly influenced by (and influencing) the unpredictable currents of culture, politics, identity, economics and entertainment. To fully…

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March 06, 2023 | White Paper

Fermenting the Future: The Growing Opportunity for Products Made with Precision Fermentation

We are on the cusp of a revolution in food production. The past several years have seen a rapid acceleration of innovation in food technology. New and…

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February 17, 2023 | White Paper

A New Landscape of Eating: 2022 Eating Occasions Report Highlights

Leveraging The Hartman Group’s proprietary Eating Occasions Compass Database, this special report highlights findings from A New Landscape of Eating:…

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April 25, 2022 | White Paper

Closing the Gap in Sustainability

Closing the Gap in Sustainability builds on over 25 years of Hartman Group research and strategic analysis relating to how consumers frame sustainable…

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March 03, 2022 | White Paper

Shifting Food Habits & Routines: 2021 Eating Occasions

This free special report explores the context, needs and behaviors associated with eating and drinking occasions. Utilizing Hartman Group’s proprietary…

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