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The New Beauty

44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…

Key insights from “Health Benefits 2024”

For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…

Health Benefits 2024: From Energy to Immunity

Today’s consumers are keenly aware of the links between diet and overall well-being. They are also increasingly interested in functional foods, beverages…

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20 results found

September 09, 2024 | White Paper

Culture and Consumer Resilience: A Case for Empathy

Our culture is more complex and nuanced than ever, and it’s no wonder that business leaders go to great lengths to participate in culture while simultaneously…

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July 29, 2024 | White Paper

Future of Supplements: Thoughts on a Changing Landscape

Since the advent of the first commercially available vitamin tablets in the 1930s, the supplements and nutraceuticals space has undergone some of CPG’s…

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May 14, 2024 | White Paper

The Case for Cultural Demand Forecasting

How do you approach innovation and design ideation in a way that doesn’t merely respond to trends, but drives category leadership and propels revenue…

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February 21, 2024 | White Paper

Social Sacrifice: The changing ideals of American eating

The link between food and social connection is deeply tied to American history and has formed many of our cultural norms. However, our culture continues…

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October 25, 2023 | White Paper

Unseasonably early holidays: A winning brand strategy?

Limited-time offers (LTOs) have become ubiquitous in the food and beverage industry, especially around the holidays. But have you noticed that these festive…

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August 14, 2023 | White Paper

Signs, Codes & Trends: How semiotics can align your brand with culture

Consumers are increasingly influenced by (and influencing) the unpredictable currents of culture, politics, identity, economics and entertainment. To fully…

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March 06, 2023 | White Paper

Fermenting the Future: The Growing Opportunity for Products Made with Precision Fermentation

We are on the cusp of a revolution in food production. The past several years have seen a rapid acceleration of innovation in food technology. New and…

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February 17, 2023 | White Paper

A New Landscape of Eating: 2022 Eating Occasions Report Highlights

Leveraging The Hartman Group’s proprietary Eating Occasions Compass Database, this special report highlights findings from A New Landscape of Eating:…

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April 25, 2022 | White Paper

Closing the Gap in Sustainability

Closing the Gap in Sustainability builds on over 25 years of Hartman Group research and strategic analysis relating to how consumers frame sustainable…

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