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Featured content

The Practical Future of Food Tech

In recent years, the digital food landscape has focused largely on novelty and inspiration: helping consumers discover new products, recipes and trends.…

Claims & Cues 2026: Navigating Category Attributes

In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…

Live Q&A: Inside the Digital Food Culture Gap

This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…

Latest content

192 results found

May 07, 2026 | Infographic

Preview: 2027 syndicated report bundle

Here’s a look inside next year’s syndicated research plans:Q1 | Health and Wellness: Pressures and Priorities Today, wellness is shifting focus:…

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April 06, 2026 | Infographic

Snacking for optimization

Beyond pure hunger or indulgence, consumers also want snacks that help fuel productivity, maintain focus and power through the day. In fact, 36% of snacking…

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March 23, 2026 | Infographic

Inside occasion decision and acquisition timeframes

When it comes to food and beverage decision making, we often consider two lines of thinking: spontaneity vs. planning.  However, a combination of…

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March 05, 2026 | Infographic

The long uncertain runway of GLP-1s

Is your business prepared for the seismic shifts of a growing GLP-1 user base? GLP-1s: Seizing Opportunity in a New CPG Landscape will equip you with the…

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March 02, 2026 | Infographic

Redefining balanced snacking

Snacks continue to play a dominant role in American eating occasions—but culture is shifting. As GLP-1 medications proliferate and appetites evolve, consumers…

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February 02, 2026 | Infographic

Consumer map of digital influence

In an increasingly digital food shopping landscape, consumers navigate a complex ecosystem of influence winding through multiple platforms. As a result, the…

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January 19, 2026 | Infographic

Fiber: The next trend in nutrient maxxing?

Protein has dominated food and beverage innovation in recent years—but no nutrient owns the spotlight forever.  Curious how health-related…

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January 05, 2026 | Infographic

From pairings to the unexpected: What’s driving flavor innovation

Today’s boundary-pushing food and beverage flavors reflect a dynamic history of cultural exchange, access to global ingredients, advances in food science…

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December 08, 2025 | Infographic

Digital food culture divide

As consumers scroll through endless recipes, hacks and viral products, they still have to answer the most basic question: “What should I actually buy, cook…

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