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Ask the experts: What defines contemporary food quality?
In this virtual live discussion, Shelley Balanko and Melissa Abbott explored the evolving concept of premium in today’s market. Gone are the days when…
Culture and Consumer Resilience: A Case for Empathy
Our culture is more complex and nuanced than ever, and it’s no wonder that business leaders go to great lengths to participate in culture while simultaneously…
Health Benefits 2024: From Energy to Immunity
Today’s consumers are keenly aware of the links between diet and overall well-being. They are also increasingly interested in functional foods, beverages…
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POV: Innovation isn’t about creativity
The mantra “fail fast, fail often” highlights the demand for speedy innovation in today’s food and beverage marketplace. The pressure…
Learn moreLately, we’ve been snacking on…
As we exit a celebratory season that involves plenty of appetizing, grazing, and treating, we’re reminded again just how prevalent snacking is in…
Learn moreNew report published: Your guidebook to Gen Z and Alpha
For the last few months, our team has been busy in the field, having in-depth conversations with young consumers (and their parents) and probing into new…
Learn moreEating in the digital age: Gen Z's social approach to food
Brands, retailers and manufacturers are eager to capture the attention of Gen Z consumers, and it’s easy to see that technology offers major potential…
Learn moreHow will we snack in 2024 and beyond?
In the world of American snacking, the ways we eat outside of mealtimes reflect our unique and dynamic lifestyles. The transformative events of 2020 had…
Learn moreFrom niche to the next big thing: Leading the way with trends and foresight
The end of the year is right around the corner, and your 2024 planning is undoubtedly in full swing. We’re willing to bet that trends are a big part…
Learn moreRevisiting 2023’s macro trends
Culture is messy: sometimes it’s predictable, but more often it’s chaotic. Some trends endure for years or even decades, while others are over…
Learn moreNavigating “Peak Beverage” with Category Snapshots
The beverage aisle was once a simple in-and-out trip with few core options, but over the years it has mutated into either a harrowing maze or a delightful…
Learn moreBeautiful chaos: Embracing the power of occasion-based sampling
It might sound obvious that food and beverage businesses should adopt a consumer-led strategy. After all, your products wouldn’t exist if no one ultimately…
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