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GLP-1s: Seizing Opportunity in a New CPG Landscape
The food industry's silver bullet for highly profitable, craveable foods is being met with a competing silver bullet for resisting them. As GLP1 adoption…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
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Qualitative excellence, without the wait
When people think of Hartman Group, they think of rigor. They think of our legendary ethnographies that get to the very soul of consumers’ choices. They…
Learn moreWords Matter: Navigating sustainability messaging
There’s no denying that we’re living in a unique socio-political climate—especially when it comes to the sustainability conversation. Odds are that…
Learn moreThe state of food shopping in 2025
Marketing smartly to today’s grocery shopper is tricky business, with retailers facing a variety of competing demands: Shoppers seek a reliable…
Learn more4 wellness trends your brand should focus on in 2026
As planning season ramps up, many food and beverage companies are revisiting their strategic roadmaps with a renewed focus on health and wellness. The…
Learn moreCurrents of change: Gen Z and Millennial occasion insights
At first glance, the “big picture” of how American adults eat has remained largely steady over the past year. But beneath the surface, generational…
Learn moreCan grocery delivery overcome consumer scrutiny in the age of inflation?
Grocery delivery has navigated a tumultuous journey since its heyday in 2020, enjoying significant investments while grappling with consumer expectations.…
Learn moreReport published: “Health & Wellness 2025”
“Vitality is more about the short burst, the performance of our immediate daily lives. It’s the 10 K race, right? But longevity, that's the marathon.…
Learn moreDr. Bronner’s bold exit from B Corp
Long known for its unwavering commitment to environmental and social responsibility, Dr. Bronner’s announced that it will not renew its B Corp certification…
Learn moreFunctional ferments: Talking gut health with Julie O’Brien, CEO of Firefly Kitchens
The gut health craze certainly isn’t new, but there is still a great deal of untapped potential for innovation — especially within the functional food…
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