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Culture and Consumer Resilience: A Case for Empathy
Our culture is more complex and nuanced than ever, and it’s no wonder that business leaders go to great lengths to participate in culture while simultaneously…
Key insights from “Beyond Organic 2024”
"Beyond Organic 2024: Expanding Distinctions in Food & Beverage" examines consumer desires for new quality standards beyond the USDA Organic certification:…
Beyond Organic 2024: Expanding Distinctions in Food & Beverage
“Beyond Organic: Expanding Distinctions in Food & Beverage” equips readers with actionable insights to navigate where organic adds value, where…
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Dining dynamics: Alone vs. social eating occasion insights
The share of alone eating and drinking occasions has increased in recent years, and just under half of all occasions take place alone. However, social…
Learn moreSneak peek: Qualitative perceptions and priorities within organic
Organic’s mainstream appeal was born from a desire for safer, healthier products. While the USDA Organic certification is most closely associated…
Learn moreThe cultural imperatives of quality and value: Insights from FMI – The Food Industry Association and Hartman Group
Grocery shopping is rarely just about filling the refrigerator and pantry: it’s also about supporting a broader set of principles and beliefs. Our…
Learn moreBalancing snacking needs across generations
As family dynamics evolve in the U.S., so do the challenges of satisfying everyone's snack cravings: from kids to adults to grandparents. The modern…
Learn moreRaising the bar(n): Organic standards and animal welfare
For years, consumers’ definition of “organic” has not completely aligned with USDA Organic certification standards. Animal welfare is…
Learn moreUnderstanding organic needs
The future of the organic industry is still unfolding, and many food and beverage businesses are eager to know what will matter to consumers in this new…
Learn moreThe art and science of “quick qual”
Ethnographic research is part of our DNA at Hartman Group, so naturally, we have a soft spot for projects that warrant robust qualitative work. However, we…
Learn moreIndustry news: All aboard the spicy snack train
Flavor preferences are heating up, and brands are leaning in. PepsiCo recently made headlines for establishing Flamin’ Hot as a distinct brand within…
Learn moreNew report published: “Future of Snacking 2024”
After spending the last two months analyzing consumer snacking habits, needs and preferences, we’re excited to announce that Future of Snacking 2024:…
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