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Eating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions

Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned…

The New Beauty

44% of all consumers are actively taking steps to support beauty, and 20% of Gen Z consumers say it is one of the top 3 health benefits they are focused…

Key insights from “Health Benefits 2024”

For over 20 years, Hartman Group’s Health & Wellness syndicated series has tracked the evolution of American health and wellness culture: translating…

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July 29, 2024 | Article

Future of supplements: Thoughts on a changing landscape

Earlier this month, our analysts began fielding our Health Benefits 2024 study to uncover how today’s consumer leverages foods, beverages and supplements…

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July 15, 2024 | Article

At-home vs. away-from-home eating occasion insights

76% of eating and drinking occasions take place at home, where consumers tend to crave comfort: a familiar taste, something that’s easy to eat or…

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July 08, 2024 | Article

Isn’t that (spicy) sweet? Trends in frozen treats

Here in Washington State, we have a running joke that summer doesn’t actually start until July 5th. And while our Independence Day cookouts are often…

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July 01, 2024 | Article

New report published: “Beyond Organic 2024”

“Organic to me means something. It's a label that has a definition and that has some standards that seemingly have to be maintained. I know that…

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June 24, 2024 | Article

Strategic consulting: On demand

Spontaneous requests can be stressful. Even a simple question can spawn a host of other questions: When do you need an answer? Do you have the right internal…

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June 17, 2024 | Article

Energy, evolved: How CPG brands can grow with consumers’ health aspirations

Health claims are a dime a dozen these days. From sleep support to insulin regulation, consumers are navigating a dizzying marketplace of products and…

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June 12, 2024 | Article

Dining dynamics: Alone vs. social eating occasion insights

The share of alone eating and drinking occasions has increased in recent years, and just under half of all occasions take place alone. However, social…

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June 03, 2024 | Article

Sneak peek: Qualitative perceptions and priorities within organic

Organic’s mainstream appeal was born from a desire for safer, healthier products. While the USDA Organic certification is most closely associated…

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May 29, 2024 | Article

The cultural imperatives of quality and value: Insights from FMI – The Food Industry Association and Hartman Group

Grocery shopping is rarely just about filling the refrigerator and pantry: it’s also about supporting a broader set of principles and beliefs. Our…

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