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Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
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What’s fueling your food and beverage strategy?
You’ve probably heard the saying: “You can’t build a strong house on a weak foundation.” In our industry, this means you can’t…
Learn morePOV: Innovation isn’t about creativity
The mantra “fail fast, fail often” highlights the demand for speedy innovation in today’s food and beverage marketplace. The pressure…
Learn moreLately, we’ve been snacking on…
As we exit a celebratory season that involves plenty of appetizing, grazing, and treating, we’re reminded again just how prevalent snacking is in American…
Learn moreNew report published: Your guidebook to Gen Z and Alpha
For the last few months, our team has been busy in the field, having in-depth conversations with young consumers (and their parents) and probing into new…
Learn moreEating in the digital age: Gen Z's social approach to food
Brands, retailers and manufacturers are eager to capture the attention of Gen Z consumers, and it’s easy to see that technology offers major potential…
Learn moreHow will we snack in 2024 and beyond?
In the world of American snacking, the ways we eat outside of mealtimes reflect our unique and dynamic lifestyles. The transformative events of 2020 had…
Learn moreFrom niche to the next big thing: Leading the way with trends and foresight
The end of the year is right around the corner, and your 2024 planning is undoubtedly in full swing. We’re willing to bet that trends are a big part…
Learn moreRevisiting 2023’s macro trends
Culture is messy: sometimes it’s predictable, but more often it’s chaotic. Some trends endure for years or even decades, while others are over…
Learn moreNavigating “Peak Beverage” with Category Snapshots
The beverage aisle was once a simple in-and-out trip with few core options, but over the years it has mutated into either a harrowing maze or a delightful…
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