Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Behind-the-scenes of “Health & Wellness 2025”
Vitality and longevity have emerged as twin objectives in today’s wellness culture. As average lifespans increase and wellness ideals evolve, the focus…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
186 results found
How America Eats 2020: United in How We Eat, Diverse in What We Eat
Among diverse ethnicities and immigration history, consumers tend to behave similarly around cost, convenience, and snacking but have larger differences…
Learn moreWhat’s Beyond Organic? Regenerative Agriculture and Soil Health May Provide a Glimpse
In 1997, The Hartman Group was in its second year of examining consumer perceptions of food in relation to "earth sustainability" in its Food…
Learn moreGoing for Growth Through Innovation
Consumers disrupting culture, opening doors to growth possibilitiesIn the last few years, we have witnessed a food and beverage industry that is undergoing…
Learn moreThe Plant-Based Halo: Four Key Motivations and a Word of Caution
In a previous article, How Did We Get to the Term “Plant-Based?”, we discussed how today’s language around “plant-based”…
Learn moreWhat Low-Income Consumers Want: On Food, Eating and Health & Wellness
Who doesn’t want to eat healthy, delicious food that tastes home-cooked? For consumers with means, it’s an attainable ideal, but low-income…
Learn moreConsumer Desires for Simpler Ingredients and Clean Labels Will Lead to Greater Scrutiny of Plant-Based Food Products in 2020
As Consumers Get More Involved With Plant-Based Food and Beverage Products, They Will Increasingly Want to Know More About How They’re Made and What’s…
Learn more