Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Ideas in Food 2026
Ideas in Food 2026 unpacks 22 emerging trends that have the potential to develop into established trends over the next 3-5 years. These nascent ideas have…
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Latest content
194 results found
Who Do You Trust? In the Time of a Historic Health Crisis, Doctors and Healthcare Providers Are Most Trusted Sources of Information, Finds New Hartman Group Report
The same report finds that three in ten consumers say they are consuming more functional foods and beverages due to COVID-19.Since mid-March, millions…
Learn moreBig Food Is Back – But for How Long Without Innovation?
Whether empty shelves at food retail, COVID-19-driven shutdowns in facilities, worker (and animal) welfare or shuttered restaurants, we are likely —…
Learn moreHartman/FMI Signature Consumer Research Evaluates Impact of COVID-19 on Grocery Shopper Habits
The Food Industry Association (FMI) released its annual U.S. Grocery Shopper Trends report, which extensively tracks consumer grocery shopping habits.…
Learn moreThe Culture of Organic Today: Who Buys Organic and Why
Our minds are preoccupied with the impact of COVID-19 on how we live and work — and understandably so. But in the midst of the novel coronavirus pandemic, consumers…
Learn moreThree Findings From Hartman/FMI U.S. Grocery Shopper Trends COVID-19 Tracker Report (Apr. 29-May 10, 2020)
From the outset, it was evident that the coronavirus pandemic would not be a short-lived event. It has profoundly changed our world — and continues to…
Learn moreDisruption in the Dairy Aisle: Califia Farms’ CEO Weighs In on the Power of Plant-Based Beverages
Even in the Pandemic, Consumers Are Pursuing Alternative Dairy Beverages From a Leading-Edge Brand.The COVID-19 pandemic has not slowed consumer demand…
Learn moreCOVID-19: With Limited Ingredients and a Surplus of Time, Home Cooks Are Learning to Improvise Like Never Before
Rapidly shifting routines and habits around meal preparation and eating are helping consumers feel more empowered.With health and government officials…
Learn moreShoppers Praise Grocers’ Response to COVID-19 Pandemic
U.S. grocery shoppers are highly concerned about the coronavirus pandemic. The Hartman Group/FMI U.S. Grocery Shopper Trends COVID-19 Tracker report from…
Learn moreWellness During Anxious Times: Consumers Were Already Stressed Prior to COVID-19
Consumers are pretty freaked out today. Rightly so. Trying to wrap our collective heads around the unseen and the unknown can be exasperating and exhausting…
Learn more