Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Claims and Cues 2026: Category Attribute Playbook
Claims and Cues 2026: Category Attribute Playbook will crack the code on what drives purchase today across 20+ categories. Discover how cultural change, on-pack…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Latest content
196 results found
Updating Our Understanding of What It Means to Be a Cultural Brand
What is a cultural brand?We know what “cultural” means. We know what “brand” means. Put the two together, and you have a concept that, we believe, is…
Learn moreNew Frontiers of Premium Dairy — From Local to Grass-Fed and Organic
We Learn How Five Acre Farms and Maple Hill Creamery Are Hard at Work Crafting Premium Dairy ProductsOver the past several years, the dairy aisle has been…
Learn moreFor Your Brand’s Consideration. What Motivates Today’s Shoppers to Try and Buy Food and Beverage Products?
Hartman Group report examines how trends in the American cultural landscape have affected the role brands play in consumers’ food lives and provides…
Learn moreInsights Inspiring Thinking Big—and Boldly
Did you know that here at The Hartman Group we have a team dedicated to translating consumer behavior and food culture into strategic growth opportunities…
Learn moreSustainability Next: Purchasing, Consumption, Values … Action?
From the Effects of Consumption to Global Warming and Social Justice: What’s Next in Sustainability? We all know how COVID-19 changed the public’s…
Learn moreHealth & Wellness 2021: COVID-19’s Impact on Consumer Sentiment
Undoubtedly, we have been living through and experiencing a very interesting time, not just in American history but in our shared personal and professional…
Learn moreBig Ideas for Food Waste — From Upcycling to Extending Freshness in Produce
Hartman Group Podcasts: Insights Into Big Solutions for the Big Problem of Food Waste.Among many “big” issues consumers see as falling under the scope…
Learn moreBeverage as Snack: The Expanding Role of Beverages in Everyday Life
The Beverage Landscape Continues to Evolve in Step With Changing Consumer Needs. Consumer expectations for beverages to “do more” —…
Learn moreOrganics Are Hot — Pandemic Fuels Ongoing Consumer Demand
The Popularity of Organics Peaks Despite Interest in Distinctions That Go Beyond.Riding a growth curve that has been continuous for years and echoing the…
Learn more