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Teen Eating & Drinking Occasions Landscape: Feeding the Next Generation of Opportunity
Understanding teens’ eating and drinking habits today is essential for brands looking to build trust and loyalty with the shoppers and diners of tomorrow.
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
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Beyond Price: Private Brands Up the Ante to Drive Differentiation and Retailer Trust
In this past pandemic-challenged year and a half, we have witnessed the extraordinary empowerment of consumers in demanding brands—both name and…
Learn moreTrends Spotlight: Breaking Down the Sober Curious Movement in Alcohol Beverage Consumption
Prior to the pandemic, one of the biggest trends in the beverage landscape was a change in how consumers—particularly younger consumers—approach…
Learn moreA Global, Consumer-Centric View of Health & Wellness Reveals Aspects Unique to Individual Countries—But Also Similarities
Despite cultural differences around the world, consumers display many similarities in approaches and attitudes to Health & Wellness, particularly during…
Learn moreDemocratization of Health & Wellness? Consumers Look to Brands and Retailers for Help
From Cost to Retail Access, Low Socioeconomic Consumers Need Help to Create a More Inclusive and Democratized Health & Wellness Landscape.Much has…
Learn moreRedefining Normal: Three Takeaways from Hartman’s Spring 2021 Eating Occasions Special Report
It’s been quite an unsettling and uncertain time, with COVID-19 impacting eating and drinking behaviors in dramatic ways.In spring 2020, the beginning…
Learn moreUpdating Our Understanding of What It Means to Be a Cultural Brand
What is a cultural brand?We know what “cultural” means. We know what “brand” means. Put the two together, and you have a concept that, we believe, is…
Learn moreNew Frontiers of Premium Dairy — From Local to Grass-Fed and Organic
We Learn How Five Acre Farms and Maple Hill Creamery Are Hard at Work Crafting Premium Dairy ProductsOver the past several years, the dairy aisle has been…
Learn moreFor Your Brand’s Consideration. What Motivates Today’s Shoppers to Try and Buy Food and Beverage Products?
Hartman Group report examines how trends in the American cultural landscape have affected the role brands play in consumers’ food lives and provides…
Learn moreInsights Inspiring Thinking Big—and Boldly
Did you know that here at The Hartman Group we have a team dedicated to translating consumer behavior and food culture into strategic growth opportunities…
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