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Teen Eating & Drinking Occasions Landscape: Feeding the Next Generation of Opportunity
Understanding teens’ eating and drinking habits today is essential for brands looking to build trust and loyalty with the shoppers and diners of tomorrow.
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
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American Meals and Cooking Today: Cooks, Eaters and Denizens
Our new report, At the Dining Table: American Meals and Cooking, profiles three highly food-engaged groups of consumers and reveals opportunities for brands It…
Learn moreAuthorities on consumers. Students of culture. Passionate about food.
The Hartman Group has spent over 30 years exploring how consumers eat, live, shop and use brands, products and services within the contexts of real life.…
Learn more2021 Food Culture Year in Review: Five Key Insights That Influenced Food Culture
Looking back on yet another year of dynamic change and disruption in the food and beverage industry, here’s a look at five big insights from our…
Learn moreFood in Focus: Where Do American Meals and Cooking Stand Today? What About the Future?
If you’re immersed in the culture and business of food (as we are!), our collective psyche these past two years has been dominated by how COVID-19 impacted…
Learn moreIn Their Own Words: How Today’s Consumers Rate the “Value” of a Brand
Private brands now offer consumers a strong, competitive option that not only is cost-effective but also often taps into modern notions of healthy, high-quality…
Learn moreThanksgiving and the Holidays Ahead: COVID-19 and Adjusting to Disruption
COVID-19 continues to disrupt Thanksgiving and holiday plans but to a lesser extent than in 2020Last year at this time, as we moved out of some of the…
Learn moreHealth & Wellness Worldview: Consumer Insights from Six Countries
Prior to the global spread of COVID-19, health & wellness was already a top priority for many consumers. While the pandemic has certainly been a key…
Learn moreRecycling (and Packaging) as a Proxy for Sustainability—the Consumer Perspective
As profiled in our latest report, Sustainability 2021: Environment and Society in Focus, we asked consumers to weigh in on a wide range of sustainability…
Learn moreHow Much Do You Really Know About The Hartman Group? Hint: We’re so Much More Than a Newsletter and Infographics
While many of you may have come to know us through our newsletter articles and infographics, there is perhaps so very much more to know about us that you’ve…
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