Reports
From long-running tracker studies to emerging trending topics, these reports combine qualitative ethnography with quantitative surveys to ground your strategy in insights and inspire innovation.
Latest reports
Organic Category Reports
Based on our full syndicated report, Beyond Organic 2024: Expanding Distinctions in Food & Beverage, an Organic Category Report will help you fine-tune your strategy to meet consumers’ specific needs in your category. These insights will keep you informed on key trends in the organic industry, help you understand purchasing behaviors and which attributes resonate best within your category, and inspire innovation with category-specific recommendations.
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Premiumization & Everyday Value(s) 2024
Gone are the days when premium was solely associated with high prices and exclusivity. “Premiumization & Everyday Value(s) 2024” explores contemporary food quality from the consumer’s perspective: premium attributes and values, category nuances, occasion dynamics and more.
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Eating & Drinking Occasions Landscape: Meal vs. Snack Occasions
Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, these data-focused dashboards analyze nearly 15,000 U.S. adult occasions to highlight key differences between meal and snack occasions. This report helps optimize product offerings and inspire marketing and innovation efforts for foodservice providers, CPG manufacturers, retailers and more.
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Eating & Drinking Occasions Landscape: At-Home vs. Away-From-Home Occasions
Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, these data-focused dashboards analyze nearly 15,000 U.S. adult occasions to highlight notable differences across at-home and away-from-home occasions. This 13-page report helps inspire strategic thinking and inform optimization efforts for CPG manufacturers, retailers, foodservice providers and more.
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Health Benefits 2024: From Energy to Immunity
“Health Benefits 2024” will provide a fresh perspective on consumer attitudes, priorities and approaches around a selection of key health needs and benefits, including— energy, immunity, digestive health, cognitive health, sleep, weight management, emotional regulation and beauty.
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Beyond Organic 2024: Expanding Distinctions in Food & Beverage
“Beyond Organic: Expanding Distinctions in Food & Beverage” equips readers with actionable insights to navigate where organic adds value, where its appeal diminishes and how to meet rising demand for outcomes beyond organic standards. Grounded in primary quantitative and qualitative research, the report offers a comprehensive consumer-based perspective for brands, retailers and manufacturers to identify which trends will maintain relevancy and where to spot opportunities for long-term growth, including spotlights on 22 categories in the organic food and beverage industry.
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Eating & Drinking Occasions Landscape: Alone vs. Social Occasions
Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, these data-focused dashboards analyze nearly 15,000 U.S. adult occasions to highlight notable differences across alone and social occasions. This 13-page report helps inspire strategic thinking and inform optimization efforts for CPG manufacturers, retailers, foodservice providers and more.
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Future of Snacking 2024: Balancing Intent with Indulgence
“Future of Snacking 2024” provides deeper understanding of where and why consumers make tradeoffs in their snack choices, which considerations are most important, and how sourcing and discovery have evolved. Ultimately, this report lays the foundation for identifying opportunities in product development and positioning that will spur growth.
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Eating & Drinking Occasions Landscape 2023: Settling Into a New Era
“Eating & Drinking Occasions Landscape 2023: Settling Into a New Era” looks back at the past five years to identify key shifts — and subsequent stabilizations — in adult eating and drinking behaviors. Utilizing Hartman Group’s proprietary Compass Eating & Drinking Occasions Database, this report analyzes nearly 15,000 U.S. adult occasions to analyze dayparts, location, sourcing methods, social contexts, need states, and categories consumed to spotlight otherwise hidden patterns and opportunities for food and beverage businesses.
Learn more Add to CartSyndicated report bundles
Hartman Group’s annual four-report bundles offer a comprehensive look at key trends across the food & beverage landscape. In addition to preferred pricing, early sponsorship of annual bundles can include benefits like the inclusion of custom segmentations, typing tools and more. Bundle pricing is available with the purchase of two or more reports.
Explore current bundlesIf you're interested in a specific topic or need customized recommendations, reach out to our team! We'd love to discuss your unique research needs and tailor a solution to your goals.
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