Reports
From long-running tracker studies to emerging trending topics, these reports combine qualitative ethnography with quantitative surveys to ground your strategy in insights and inspire innovation.
Latest reports
Food Sourcing in America 2025: Fragmentation and Focus
Food and beverage sourcing has grown increasingly fragmented, and retailers are battling for their slice of a seemingly shrinking pie. “Food Sourcing in America 2025” illuminates the shifting world of food shopping, uncovering where stores and brands can better align with evolving shopper needs to attract the right shopper’s attention, food dollars and, ultimately, their loyalty.
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Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer period of time. This report explores the "twin pursuits" of vitality and longevity to help CPG industry players meet the complex health needs of today’s consumers, from the highly engaged wellness enthusiasts to those newly exploring the concept of living and aging well.
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Brand Landscape 2026: Trust and Value
Brand Landscape 2026 explores how cultural shifts are reshaping the meaning of trust and value in consumers’ relationships with brands, from large, multinational CPG brands to emerging and private brands. The report provides forward-looking guidance on pricing, product attributes, innovation and trust in today’s digital and brick-and-mortar environment.
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Meals 2026: The Evolution of Prep to Plate
American mealtimes are continuing to undergo a profound transformation. Traditional rituals around shared meals are giving way to new behaviors shaped by busier lifestyles, shifting priorities and evolving household dynamics. Drawing on insights from our proprietary Compass Eating & Drinking Occasions Database and fresh qualitative/quantitative research, Meals 2026 delivers a multidimensional view of how mealtime habits are evolving.
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Snacking 2026: Balancing Purpose and Pleasure
Snacking has evolved into a lifestyle, with American consumers exhibiting diverse and dynamic eating patterns that vary significantly between individuals and fluctuate from day to day. The latest installment of our longstanding research series, Snacking 2026 reveals how shifting consumer behaviors and evolving priorities are reshaping snack culture, from health-forward choices to demand for personalization and the impact of macroeconomic forces.
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Signals of Quality 2026: Product and Attribute Playbook
Signals of Quality 2026 explores the evolving standards shaping consumer choice, revealing the attributes, claims and category cues that define quality in today’s value-driven marketplace. This report identifies where consumers are placing heightened scrutiny within specific categories, tracks shifts in relevance for key quality signals over time and examines the growing importance of sourcing and production attributes in shaping consumer preferences.
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Sustainability 2025: Do Consumers Care?
As sustainability evolves from a buzzword into a more nuanced set of expectations, this report will explore which aspects of sustainability (if any) consumers truly value, why (or why not) these priorities matter to them and what their actions (or inactions) reveal about their values. If the term 'sustainability’ is indeed at risk of losing relevance, this report will help brands reconnect with what truly matters to consumers today.
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Eating & Drinking Occasions Landscape 2024: Underlying Currents of Change
Understanding differences in how eating behaviors shift across the day and by generational cohorts — as they did in 2024 — is key to finding new opportunities. Eating & Drinking Occasions Landscape 2024 provides an in-depth look into how consumers ate and drank in 2024 compared to 2023, while also looking back at the past 6 years to identify key shifts — and subsequent stabilizations — among U.S. adults overall.
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Premiumization and Everyday Value(s) 2025: Prioritization of Personal Relevance
Gone are the days when premium was solely associated with high prices and exclusivity. “Premiumization & Everyday Value(s) 2025” explores contemporary food quality from the consumer’s perspective: premium attributes and values, category nuances, occasion dynamics and more.
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Hartman Group’s annual four-report bundles offer a comprehensive look at key trends across the food & beverage landscape. In addition to preferred pricing, early sponsorship of annual bundles can include benefits like the inclusion of custom segmentations, typing tools and more. Bundle pricing is available with the purchase of two or more reports.
Explore current bundlesIf you're interested in a specific topic or need customized recommendations, reach out to our team! We'd love to discuss your unique research needs and tailor a solution to your goals.
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