Reports
From long-running tracker studies to emerging trending topics, these reports combine qualitative ethnography with quantitative surveys to ground your strategy in insights and inspire innovation.
Latest reports
Food Sourcing in America 2025: Fragmentation and Focus
Food and beverage sourcing has grown increasingly fragmented, and retailers are battling for their slice of a seemingly shrinking pie. “Food Sourcing in America 2025” illuminates the shifting world of food shopping, uncovering where stores and brands can better align with evolving shopper needs to attract the right shopper’s attention, food dollars and, ultimately, their loyalty.
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Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer period of time. This report explores the "twin pursuits" of vitality and longevity to help CPG industry players meet the complex health needs of today’s consumers, from the highly engaged wellness enthusiasts to those newly exploring the concept of living and aging well.
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Food & Technology 2025: Digital Food Life 2.0
Food culture and digital technologies have become inextricably tied as consumers engage with digital media and other technologies daily to become informed and inspired and to acquire and create. This report will provide food and beverage brands, retailers and food service providers with crucial insights on cultural change, paths of digital influence and purchase, and ultimately, what it means for brands today.
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Sustainability 2025: Do Consumers Care?
As sustainability evolves from a buzzword into a more nuanced set of expectations, this report will explore which aspects of sustainability (if any) consumers truly value, why (or why not) these priorities matter to them and what their actions (or inactions) reveal about their values. If the term 'sustainability’ is indeed at risk of losing relevance, this report will help brands reconnect with what truly matters to consumers today.
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Eating & Drinking Occasions Landscape 2024: Underlying Currents of Change
Understanding differences in how eating behaviors shift across the day and by generational cohorts — as they did in 2024 — is key to finding new opportunities. Eating & Drinking Occasions Landscape 2024 provides an in-depth look into how consumers ate and drank in 2024 compared to 2023, while also looking back at the past 6 years to identify key shifts — and subsequent stabilizations — among U.S. adults overall.
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Premiumization and Everyday Value(s) 2025: Prioritization of Personal Relevance
Gone are the days when premium was solely associated with high prices and exclusivity. “Premiumization & Everyday Value(s) 2025” explores contemporary food quality from the consumer’s perspective: premium attributes and values, category nuances, occasion dynamics and more.
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Eating & Drinking Occasions Landscape: Spontaneous vs. Planned Occasions
Spontaneous occasions account for 53% of all adult occasions, amounting to 192 billion mouths annually. While these occasions tend to be motivated by hunger, planned occasions involve a complex mix of important needs and emotional contexts. This report distills nearly 15,000 U.S. adult eating and drinking occasions into 6 data-filled dashboards, helping you easily spot all the key differences between these two occasion types.
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Ideas in Food 2025
Build a culturally-informed innovation pipeline with Ideas in Food 2025. This report unpacks 15 emerging concepts poised to become trends in the next 3-5 years, providing strategic insights into their context and implications for food and beverage businesses. This future-oriented POV will help you understand why you should pay attention to specific trends, which ones may not serve your business, and where you can make the greatest impact.
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Health Benefits 2024: From Energy to Immunity
Today’s consumers are keenly aware of the links between diet and overall well-being. They are also increasingly interested in functional foods, beverages and supplements that offer specific benefits to optimize their unique health needs. “Health Benefits 2024” offers targeted qualitative and quantitative insights into eight benefit spaces driving growth in the CPG industry today: weight, sleep, energy, emotional health, beauty, gut health, cognition and immunity.
Learn more Add to CartSyndicated report bundles
Hartman Group’s annual four-report bundles offer a comprehensive look at key trends across the food & beverage landscape. In addition to preferred pricing, early sponsorship of annual bundles can include benefits like the inclusion of custom segmentations, typing tools and more. Bundle pricing is available with the purchase of two or more reports.
Explore current bundlesIf you're interested in a specific topic or need customized recommendations, reach out to our team! We'd love to discuss your unique research needs and tailor a solution to your goals.
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