Tapping Into Personalized Nutrition: Consumer Demand for Protein-Fortified Beverages
Food and beverages have been the traditional avenues through which consumers have approached daily healthy living. Consumer priorities in food and beverages have shifted toward finding items that signal increased personalization to health and wellness needs and goals. Getting “enough” protein — and the “right” kind for personalized needs — is now easier than ever for consumers thanks to a range of beverages and powders available in the marketplace.