How Boomers and Gen Z are Changing Food

Baby boomers and Generation Z have different eating behaviors and attitudes, but together they are driving profound changes in the food industry, said Melissa Abbott, vice-president of culinary insights at the Hartman Group, a Bellevue, Wash.-based consumer insights firm. Generation Z, those 17 and under, are the most ethnically diverse cohort. While boomers generally prefer familiar American fare, Generation Z is more likely to seek innovative and ethnic cuisines, Ms. Abbott said.

Can Kellogg Save Cereal by Selling It as a Snack Food?

"Offering cereal in portable packages and pitching it as a snack also puts it in a very competitive category," said Laurie Demeritt, CEO of the Hartman Group, a food consulting company. Alternatives such as Greek yogurt, trail mix and snack bars boast high protein and are perceived as less processed. Cereal has “a little bit of baggage,” she said. “If there’s an umbrella trend going on, it’s a desire to have things that are more fresh.”


To Reinvigorate Sales, Mondelez Reimagines the Snack

"Snacking is the hottest topic we have right now — all our clients want to know about it,” said Melissa Abbott, vice president for culinary insights at Hartman. “Snacks used to be a once-a-day treat, but consumers now think snacking is healthier than sitting down to three meals a day, in part because more snacks are being made with wholesome ingredients and less processing.”



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