Food and Beverage Growth Innovation and Consumers Disrupting Culture
From our ACT San Diego Event, Hartman Group SVP Shelley Balanko Ph.D. presents Consumers Disrupting Culture: Opening Doors to Possibilities. Consumers weren't always empowered agents in food culture, but today they are leading change. If it doesn't exist a consumer-entrepreneur will create it with disruptive attributes and/or new business models. Arctic Zero, Siggi's, and Amy's Kitchen are all examples of brands that started with dissatisfied consumers.