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Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating…
The impact of GLP-1s in an era of disruption
We’re excited to share that our latest white paper offers critical insight into this highly sought-after topic, exploring how GLP-1 adoption is reshaping…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
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Spontaneous vs. planned occasion insights
Picture this: you’re unpacking from your weekly grocery shop, making sure you didn’t miss anything — especially for your dinner party on Friday.…
Learn moreLessons from the luxury fruit market: Redefining premium
Luxury fruit may finally be cracking into the U.S. market. From Cherimoyas to Royal Riviera pears, a recent article in Modern Farmer credits America’s…
Learn moreNew report published: “Health Benefits 2024”
“I always feel like I can be doing more. So, I'm always willing to try new things, and I am always looking for that next product that's really going…
Learn moreRestaurant-sourced vs. non-restaurant-sourced occasion insights
Restaurant-sourced foods and beverages are often seen as a special occasion or indulgence: 22% of these occasions are motivated by a desire for “food…
Learn moreBeyond Organic 2024: Your category in focus
Whether shopping organic or conventional, consumers have long prioritized distinctions of freshness and simplicity—but how they express these values…
Learn moreUnwrapping the new “premium”
72% of consumers say quality is the most important attribute when shopping for foods and beverages, tied only with price. This underscores the importance…
Learn moreMeal vs. snack occasion insights
We all know the feeling of adding an irresistible snack to your cart in the checkout line, or mindlessly grabbing something to nibble on while you make…
Learn moreOn-trend innovations in the season of routine
August through October is what we like to call “the season of routine”: vacations wrap up, kids are back out of the house and the need to juggle packed…
Learn moreFuture of supplements: Thoughts on a changing landscape
Earlier this month, our analysts began fielding our Health Benefits 2024 study to uncover how today’s consumer leverages foods, beverages and supplements…
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