Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Food and Technology 2026: The Digital Food Culture Gap
Digital food culture is accelerating—and so are the tensions shaping consumer trust, aspiration and action. “Food and Technology 2026” delivers a…
Gather around: Inside the growth potential of social eating occasions
Social occasions are an underutilized opportunity in modern food culture which is frequently focused on catering to hyper-individualized functional needs.…
Behind the scenes of "Sustainability 2025: Do Consumers Care?"
Despite inflation, the need for convenience and waning resonance of the term ‘sustainability,’ consumers still care about the issues. In this webinar, take…
Latest content
199 results found
Meal vs. snack occasion insights
We all know the feeling of adding an irresistible snack to your cart in the checkout line, or mindlessly grabbing something to nibble on while you make…
Learn moreOn-trend innovations in the season of routine
August through October is what we like to call “the season of routine”: vacations wrap up, kids are back out of the house and the need to juggle packed…
Learn moreFuture of supplements: Thoughts on a changing landscape
Earlier this month, our analysts began fielding our Health Benefits 2024 study to uncover how today’s consumer leverages foods, beverages and supplements…
Learn moreAt-home vs. away-from-home eating occasion insights
76% of eating and drinking occasions take place at home, where consumers tend to crave comfort: a familiar taste, something that’s easy to eat or something…
Learn moreIsn’t that (spicy) sweet? Trends in frozen treats
Here in Washington State, we have a running joke that summer doesn’t actually start until July 5th. And while our Independence Day cookouts are often…
Learn moreNew report published: “Beyond Organic 2024”
“Organic to me means something. It's a label that has a definition and that has some standards that seemingly have to be maintained. I know that certain…
Learn moreStrategic consulting: On demand
Spontaneous requests can be stressful. Even a simple question can spawn a host of other questions: When do you need an answer? Do you have the right internal…
Learn moreEnergy, evolved: How CPG brands can grow with consumers’ health aspirations
Health claims are a dime a dozen these days. From sleep support to insulin regulation, consumers are navigating a dizzying marketplace of products and…
Learn moreDining dynamics: Alone vs. social eating occasion insights
The share of alone eating and drinking occasions has increased in recent years, and just under half of all occasions take place alone. However, social…
Learn more