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Meals 2026: From Structure to Flexibility
Traditional meal structures are giving way to a complex balancing act between time, cost and competing needs. Meals 2026 provides a systematic view of…
Gen X as Influencer: The Untapped Potential of a Forgotten Generation
Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…
Live Q&A: Inside the Digital Food Culture Gap
This webinar explored how consumers want technology to fit into their everyday food experiences, with experts breaking down key behaviors, expectations, and…
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The Consumers of Tomorrow: Gen Z’s Social, Sustainable Approach to Food
The food and beverage landscape is evolving quickly, and the next generation of consumers is already reshaping how we eat. Gen Z—those born roughly between…
Learn moreTexas sued for banning cultivated meat
The adoption of cultivated meat in US food culture has hit another snag. On September 1, 2025, a new Texas state law went into effect banning the sale…
Learn moreBack to Routine: Understanding the Emotional Landscape of Food Shopping
September finds many consumers settling back into familiar routines, including food planning, procuring, and preparation. For some, these routines feel…
Learn moreHolistic wellness in food and beverage
Two reports for one comprehensive view of today’s consumer As the cultural imperative to “be well” has gained momentum in the U.S., wellness…
Learn moreQualitative excellence, without the wait
When people think of Hartman Group, they think of rigor. They think of our legendary ethnographies that get to the very soul of consumers’ choices. They…
Learn moreWords Matter: Navigating sustainability messaging
There’s no denying that we’re living in a unique socio-political climate—especially when it comes to the sustainability conversation. Odds are that…
Learn moreThe state of food shopping in 2025
Marketing smartly to today’s grocery shopper is tricky business, with retailers facing a variety of competing demands: Shoppers seek a reliable…
Learn more4 wellness trends your brand should focus on in 2026
As planning season ramps up, many food and beverage companies are revisiting their strategic roadmaps with a renewed focus on health and wellness. The…
Learn moreCurrents of change: Gen Z and Millennial occasion insights
At first glance, the “big picture” of how American adults eat has remained largely steady over the past year. But beneath the surface, generational…
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