Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Teen Eating & Drinking Occasions Landscape: Feeding the Next Generation of Opportunity
Understanding teens’ eating and drinking habits today is essential for brands looking to build trust and loyalty with the shoppers and diners of tomorrow.
Rethinking Brand Strategy in a Shifting Landscape
In our latest white paper, we explore how most successful food and beverage brands don’t just follow trends — they lead by aligning with cultural shifts, deeply…
Behind the scenes of “Food Sourcing in America 2025"
This webinar goes beyond surface-level findings from the report, providing a look inside our discussions with real consumers that helped inform key takeaways…
Latest content
192 results found
Deliver the Goods: Our Interview With Luke Saunders, Founder and CEO, Farmer’s Fridge
With consumer grocery shopping, cooking and eating behavior upended by the pandemic, what better time to catch up with Luke Saunders, Founder and CEO of…
Learn moreQuotable: Insights From the Voices of Experience
Over the years, we’ve had the privilege of interviewing visionary founders, CEOs, culinary experts, entrepreneurs and cultural influencers from across…
Learn moreUnderstanding COVID-19’s Continued Impact on Eating Behaviors and Occasions
The Hartman Group’s COVID-19’s Continued Impact on Eating report picks up where an earlier report left off and highlights how eating and drinking behavior…
Learn moreCOVID-19’s Impacts on Food Shopping: How We “Source” Today
In years past, Hartman Group reports on consumer grocery shopping behavior (for example, Food Shopping in America 2017) nearly always had the word "shopping"…
Learn moreWhere Is Snacking Culture Headed During a Pandemic?
How Americans eat is a fascinating topic and highly reflective of a changing food culture, one key part of which has been our changing views and behaviors…
Learn moreConsumers Baking Up a Storm: Our Conversation With Karen Colberg, Co-CEO of King Arthur Baking
Not long ago, at the height of COVID-19’s impact, consumers were sheltering in place at home, and while we were busy tracking visible changes in grocery…
Learn moreTaking Control: Consumers Seek to Boost Resilience and Immunity for Better Health
Along with wide-ranging insights into how consumers approach the topic of functionality in relation to foods, beverages, supplements, and lifestyle, our…
Learn moreFrom Eating to Grocery Shopping to Functional Foods: Navigating the New Normal — Essential Hartman Group Insights
Life is a little chaotic these days — maybe you’ve missed the wide range of insights we’ve worked on over the last six months about how consumers…
Learn moreFrom Restaurants to Browsing Grocery Stores and More: Things We Miss — and Our Changing Values
COVID-19 has caused a great deal of stress, anxiety, and disruption and, to boot, a lot of fatigue with a litany of tiresome chores and behaviors that…
Learn more