Thinking

Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.

The HartBeat newsletter

Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.

Subscribe

Featured content

Meals 2026: From Structure to Flexibility

Traditional meal structures are giving way to a complex balancing act between time, cost and competing needs. Meals 2026 provides a systematic view of…

Video highlights from Meals 2026: From Structure to Flexibility

Meals remain central to daily life, but they are no longer fixed events built around traditional formats. Meals 2026: From Structure to Flexibility explores…

Gen X as Influencer: The Untapped Potential of a Forgotten Generation

Gen X as Influencer: The Untapped Potential of a Forgotten Generation explores what makes Gen X unique, how their formative experiences have shaped their…

Latest content

214 results found

March 27, 2023 | Article

Performance Energy: Blending Beverage Benefits

Brands today not only need to deliver a tasty product to consumers, they also need to do so in an authentic and transparent manner. But is it enough…

Learn more
March 17, 2023 | Article

Alone in the Morning

 “Alone in the Morning.” Is that the title of a new podcast, or a paint color? Neither. It’s the latest trend in American food culture. Actually, it’s…

Learn more
March 13, 2023 | Article

NEW STUDY—MODERN BEVERAGE CULTURE 2023

From quenching thirst to nourishment to celebration, beverages play an important role in consumers' lives. The Hartman Group’s Modern Beverage…

Learn more
March 06, 2023 | Article

Fermenting the Future

Hallmark study on precision fermentation reveals burgeoning appetite for new food techWe are on the cusp of a revolution in food production. The past several…

Learn more
February 18, 2023 | Article

Free Download: A Look Inside A New Landscape of Eating

Our free download highlights findings from our latest report A New Landscape of Eating: 2022 Eating Occasions Report which explores U.S. adult eating behaviors…

Learn more
February 13, 2023 | Article

Is technology making us lazy and dumb?

Some consumers think it could be “You know, everything is so convenient and readily available with the touch of a button or voice-activated.…

Learn more
February 03, 2023 | Article

Separating the walk from the talk and identifying opportunities along the way!

Have you ever wondered what separates the real health and wellness enthusiasts from those who are simply good at talking the talk? We don’t. Not…

Learn more
January 23, 2023 | Article

As Consumers tighten their belts…will Health and Wellness products get the squeeze?

Consumers, even those in lower-income households, have long told Hartman Group researchers that health and wellness priorities are important, if not sacred.…

Learn more
January 09, 2023 | Article

New Hartman Report Insights: Food & Technology 2023

While the FoodTech industry is promising a revolution in food production, consumers remain guarded about innovations in the food they put in their bodies.…

Learn more
Show