Thinking
Shared knowledge helps push the industry forward, which is why we’re proud to offer free resources that help you keep a pulse on consumer culture and understand the trends influencing your business.
The HartBeat newsletter
Want snackable insights delivered straight to your inbox? Subscribe to the HartBeat newsletter for presentation-ready infographics, timely trends, innovation thought-starters, strategic POVs and exclusive sneak-peaks at our latest research.
SubscribeFeatured content
Modern macronutrients: A strategic guide to ingredient opportunities
The way consumers think about nutrition labels is changing fast. In our latest white paper, we explore how shifting health priorities, diverse cultural…
Behind-the-scenes of “Health & Wellness 2025”
Vitality and longevity have emerged as twin objectives in today’s wellness culture. As average lifespans increase and wellness ideals evolve, the focus…
Health & Wellness 2025: The Interplay of Vitality and Longevity
As wellness takes on an increasingly diverse meaning, consumers seek more than just immediate benefits: they aspire for better quality of life for a longer…
Latest content
186 results found
Three Highlights from Our New Report: “Shifting Food Habits & Routines: 2021 Eating Occasions”
When it comes to meals, cooking, eating behaviors and our use of restaurants, a new Hartman Group report finds that the pandemic has shifted many aspects…
Learn moreNew Study: Modern Approaches to Eating 2022
Plant-based, keto, vegan: Find out why consumers continue to experiment with modern approaches to eating. While the past two years have spotlighted…
Learn moreWhat’s Driving Consumer Demand for Organic Foods and Beverages?
Since 1996, The Hartman Group has been charting the consumer-driven organic and natural marketplace – find out where the market is going next in…
Learn moreAmerican Meals and Cooking Today: Cooks, Eaters and Denizens
Our new report, At the Dining Table: American Meals and Cooking, profiles three highly food-engaged groups of consumers and reveals opportunities for brands It…
Learn moreAuthorities on consumers. Students of culture. Passionate about food.
The Hartman Group has spent over 30 years exploring how consumers eat, live, shop and use brands, products and services within the contexts of real life.…
Learn more2021 Food Culture Year in Review: Five Key Insights That Influenced Food Culture
Looking back on yet another year of dynamic change and disruption in the food and beverage industry, here’s a look at five big insights from our…
Learn moreFood in Focus: Where Do American Meals and Cooking Stand Today? What About the Future?
If you’re immersed in the culture and business of food (as we are!), our collective psyche these past two years has been dominated by how COVID-19…
Learn moreIn Their Own Words: How Today’s Consumers Rate the “Value” of a Brand
Private brands now offer consumers a strong, competitive option that not only is cost-effective but also often taps into modern notions of healthy, high-quality…
Learn moreThanksgiving and the Holidays Ahead: COVID-19 and Adjusting to Disruption
COVID-19 continues to disrupt Thanksgiving and holiday plans but to a lesser extent than in 2020Last year at this time, as we moved out of some of the…
Learn more