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The modern era of snackified eating has fully emerged. With 91 percent of consumers snacking multiple times throughout the day, snacking is essential to daily eating for most Americans now and accounts for 50 percent of all eatings. 

The Hartman Group’s The Future of Snacking 2016 syndicated research report distills a plethora of qualitative ethnographic and quantitative survey data on consumer snacking attitudes and behaviors into concise implications for food and beverage retailers, manufacturers and brands. 

The study examines how three key drivers—snacking for Nourishment, Optimization, and Pleasure—represent a thematic shift towards individualized and intentional snacking. Areas of focus include: 

• kids and their impact on adult snacking habits
• snacking variation by occasion daypart and day of the week
• age cohort snacking patterns and attitudes
• alone snacking patterns
• on-the-go and immediate consumption snacking occasions
• retailer and snack category trends
• patterns of consumer snack sourcing 

The Future of Snacking 2016 report explores the cultural and lifestyle drivers lying beneath today’s snacking behaviors to illuminate the way forward for tomorrow’s products, menu items and marketing strategies.