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Transformation of the American Meal 2017
Long-term shifts in American culture have reshaped the way we live and eat today. What does this mean for your business?
People are snacking throughout the day, eating alone in greater numbers, and exploring alternatives to food prep by shopping grocerants and ordering meal kits. And that’s just for starters. Shopping for food, dining out, and planning what to eat have all changed dramatically in the past few decades as American food culture has shifted to prioritize, on the one hand, greater customization to personal tastes and needs — especially through healthier, fresher, less processed food — and on the other hand, our continuing and undiminished desire for convenience, variety, and good value.
Transformation of the American Meal 2017 is a comprehensive examination of the factors shaping the American meal today and provides implications for stakeholders in the food, beverage, food retail, restaurant, and food service industries. The report explores how traditional notions of the mealtime and meals have evolved — and what remains the same.
It pinpoints new occasions and opportunities emerging from consumers’ changing habits and needs, and shows what traditions or assumptions about mealtimes no longer hold true. The report illuminates the strategies and tensions consumers have around planning and procuring meals while providing a fresh perspective on what they wish mealtimes looked like and what gets in the way.
Report package includes general report (PowerPoint and PDF), including executive summary, in-depth analysis and implications, and demographic data tables (Excel).
Published December 2017 (115 pages)