Reports
From long-running tracker studies to emerging trending topics, these reports combine qualitative ethnography with quantitative surveys to ground your strategy in insights and inspire innovation.
Latest reports
Snacking 2026: Balancing Purpose and Pleasure
Snacking has evolved into a lifestyle, with American consumers exhibiting diverse and dynamic eating patterns that vary significantly between individuals and fluctuate from day to day. The latest installment of our longstanding research series, Snacking 2026 reveals how shifting consumer behaviors and evolving priorities are reshaping snack culture, from health-forward choices to demand for personalization and the impact of macroeconomic forces.
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GLP-1s: Seizing Opportunity in a New CPG Landscape
The food industry's silver bullet for highly profitable, craveable foods is being met with a competing silver bullet for resisting them. As GLP1 adoption accelerates and reshapes consumer behavior, category dynamics and competitive strategies, this special report outlines the key cultural shifts food and beverage leaders need to watch while navigating this evolving landscape.
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Claims & Cues 2026: Navigating Category Attributes
In a crowded signal environment, claims, ingredients and packaging cues still guide choice—but they also face rising scrutiny. Claims & Cues: Navigating Category Attributes analyzes how consumers interpret, prioritize and validate claims and cues across categories—revealing which signals drive trust, which dilute it and how different consumer segments assign meaning to quality and value.
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Eating & Drinking Occasions Landscape 2025: Modern Needs & Sourcing Strategies
What if the biggest driver of how people eat today isn’t what they choose — but when and how they choose it? “Eating & Drinking Occasions Landscape 2025” reveals a powerful shift hiding in plain sight: decision and acquisition timing is reshaping eating occasions in ways most brands aren’t thinking about.
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Food and Technology 2026: The Digital Food Culture Gap
Digital food culture is accelerating—and so are the tensions shaping consumer trust, aspiration and action. “Food and Technology 2026” delivers a strategic roadmap for food and tech companies by pinpointing where digital tools, algorithms and AI drive real value, credibility and conversion in consumers’ everyday food lives—and how to avoid the potential pitfalls.
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Health and Wellness: Pressures and Priorities
Today, wellness is shifting focus: consumers are prioritizing immediate needs over long-term aspirations. Health & Wellness 2027 is the latest report in the longest-running study of the U.S. wellness marketplace, exploring how consumers assemble personal toolkits to get through daily life: blending indulgence and restraint, nostalgia and functionality, and analog rituals with digital tools.
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Value: Redefining Worth in a Constrained World
Value has become one of the most powerful—and misunderstood—forces shaping decision-making. In an era of economic pressure and cultural complexity, consumers aren’t simply trading down—they’re recalibrating. Value 2027 explores how consumers integrate price, convenience, quality, quantity, experience, relevance and personal values in their assessment of worth.
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Food Sourcing in America: Navigating Complexity
What was once routine is now strategic as consumers balance price, convenience, quality and trust across a hybrid marketplace. Food Sourcing in America examines how the roles of retailers, brands and foodservice providers can evolve as digital access broadens and consumers’ store mix becomes increasingly fluid.
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Functional Foods and Beverages: Benefits & Believability
Consumers want products that deliver tangible benefits—energy, mood, digestion, immunity and beyond—while questioning whether those benefits are real, relevant and worth the cost. Functional Foods & Beverages 2027 examines how consumers evaluate, prioritize and integrate functional products into their daily routines to help them feel better now, not later.
Learn more Add to CartSyndicated report bundles
Hartman Group’s annual four-report bundles offer a comprehensive look at key trends across the food & beverage landscape. In addition to preferred pricing, early sponsorship of annual bundles can include benefits like the inclusion of custom segmentations, typing tools and more. Bundle pricing is available with the purchase of two or more reports.
Explore current bundlesIf you're interested in a specific topic or need customized recommendations, reach out to our team! We'd love to discuss your unique research needs and tailor a solution to your goals.
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