Eating Occasions Dashboards 2020
Answering the Question: How Do Americans Eat?
The Hartman Group’s Eating Occasions Compass tracks the eating and drinking behaviors of thousands of America’s consumers going beyond demographic and standard food diary questions to paint a more complete picture of food and beverage occasions across the entirety of eating.
In today's America, the same person eats differently at different times and in varied contexts. People therefore can’t reliably describe in general how often they eat and why. However, they can describe whether, how and why they’ve recently eaten, and with careful prompting they can recall what they have chosen to consume on a given occasion.