Brand Ambition: Food and Beverage Private Brands & Beyond
What opportunities are there for brands to build more informed kinds of loyalty in today’s consumer-driven marketplace?
Brands have traditionally been a powerful system of influence in consumer food culture.
The Hartman Group’s Brand Ambition: Food and Beverage Private Brands & Beyond report examines how trends in the American cultural landscape have affected the role brands play in consumers’ food lives today and provides future-looking guidance in several areas of possibilities: pricing, attributes, innovation, and operating in today’s online environment.
The study then takes a deeper dive into the world of private brands: the role they play in consumers’ grocery repertoires, comparisons to name brands across a range of purchase criteria, perceptions of value vs. premium/organic/better-for-you private brands, and the flow of mutual benefit between retailers and their private brands. A spotlight on several categories offers insights relevant to other categories sharing similar characteristics.