Hartman Group 2024 Syndicated Study Lineup
What’s next for the food and beverage industry in 2024? Our next year of research will keep you on the cutting edge of food culture, from the world of organic to snacking preferences across generations.
We’ll be diving deep into a broad range of mega-trends including:
Q1 | Beyond Organic: Quality Distinctions in Food + Beverage
Exploring the evolving importance of organic in a culture of skepticism and hyper-commercialization
Exploring the evolving importance of organic in a culture of skepticism and hyper-commercialization
Q2 | NEW - Proactive Health Benefits: From Energy to Immunity
Investigating the expanding set of wellness-oriented need states and health benefits sought by today’s consumer
Investigating the expanding set of wellness-oriented need states and health benefits sought by today’s consumer
Q3 | NEW - Premiumization and Everyday Value(s)
Defining the new “premium” from the consumer perspective and uncovering opportunities where quality and value converge
Defining the new “premium” from the consumer perspective and uncovering opportunities where quality and value converge
Q4 | Future of Snacking
Understanding how and why consumer snacking behaviors have shifted across generations
Understanding how and why consumer snacking behaviors have shifted across generations
