Food Sourcing in America 2020 Study Overview

 As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits, and relationships with food retailers. Now, during this time of crisis and uncertainty, it is even more important to understand new consumer behaviors regarding food sourcing and what they might look like in the future.