At the Leading Edge of Food and Beverage Strategy

What Is the Premium Food Marketplace?

What Is the Premium Food Marketplace?

In this video, The Hartman Group CEO Laurie Demeritt discusses the attributes upon which the premium food and beverage marketplace is built and its growth potential in the coming years.

Reimagining Growth in Modern Food Culture

Reimagining Growth in Modern Food Culture

Packaged food and beverage consumption has slowed in recent years, and long-entrenched major national CPG brands face steep competition from younger emerging-brand entrepreneurs. Food and beverage marketplace observer James Richardson explains how consumers want to be upsold today and how this influences portfolio strategies for the 21st Century.

Optimizing Trend Analytics: The Power of Trend iD

Optimizing Trend Analytics: The Power of Trend iD

How do you separate trends from fads in product innovation? White space identification expert Shelley Balanko shares our proprietary method to efficiently pinpoint the product attributes that consumers actually care about and your brands can capitalize on.

Portfolio Strategy

Portfolio Strategy

Connecting trends in food culture to long-term portfolio strategy at the enterprise level is one of the most critical obligations of today’s food/beverage executives. We have a set of proprietary tools to do this that focuses on long-term growth and health, not short-term gains.

Brand Strategy

Brand Strategy

The majority of legacy brands are not keeping up with market growth rates. Some will never grow again. Some are simply out of touch. Knowing the cultural positioning of your brands in your category is critical to charting strategies to either stabilize, grow or harvest.  

Innovation

Innovation

Is your new concept just new or is it going to generate real long-term demand? Our proprietary processes are designed to deliver long-term growth through new product pipelines.

Market Scenarios

Market Scenarios

The future is never predictable, but the likely future scenarios are knowable. Every 2-3 years we update our food market scenarios. We use them to help clients get their portfolios and brands ready to adapt to an uncertain future.

Trends in Food Culture

Trends in Food Culture

Smart growth strategy in food and beverage requires understanding which leading-edge trends are scalable and which will likely remain niche. We take understanding the difference very seriously.

Consumer Understanding

Consumer Understanding

Understanding food consumption requires placing it in a broad cultural context. We deploy professional anthropological techniques to understand the drivers behind how consumers shop for food and beverage and how they eat and drink.

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FOOD SHOPPING IN AMERICA 2017

As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.

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