The Hartman Group’s weekly food and beverage industry newsletter delivers the latest data, insights and thought-provoking analysis about the trends and consumer behaviors reshaping todays – and tomorrow’s food and beverage culture.

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The Product Life Cycle and Its Role in 21st-Century Portfolio Strategy

The disposition of major CPG firms is still weighted toward acquiring younger brands with sales in excess of $100M — but how companies get there is changing due to the hypercompetitive marketplace for early-stage brands.

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A word of caution: understanding the broader cultural context of nutritional intake trends

It would appear that America’s real nutrient intake, not just its retail grocery dollars, is shifting toward macronutrients that fight against the margin model of the industry…at least for now.

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Special report: why premiumization is a strategy not suited to all legacy brands

Premiumizing a business is about upgrading the perceived quality of its food or beverage offerings through reformulation or through launches that incorporate emerging and compelling sourcing or production-level attributes in your category.

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