There's always something fascinating happening in food and beverage culture. Our weekly newsletter is your window on these changes — through the lens of the consumer.

Hartbeat image

EVOLVING TREND IN EATING OCCASIONS: “ALL BY MYSELF”

How we eat in America today is a reflection of the continued erosion of ritual, and nothing is more powerful proof of this than just how much of our collective eating occasions happen alone.

 More »

Hartbeat image

SOPHISTICATED WEIGHT MANAGERS: EMPLOYING A NOVEL APPROACH TO WEIGHT LOSS

America’s cultural struggles against a collective bulging waistline may seem like old news. What is new is that, as a society, there is greater acceptance today for being overweight than in the 1950s, when modern dieting culture began.

 More »

Hartbeat image

PLAYING CATCH-UP ON THE FRESH TREND

Many in the food and beverage industry have lagged behind the curve for years when it comes to “fresh” and are just now trying to narrow the gap by responding to consumers’ demand for fresh, less processed foods and beverages.

 More »

Hartbeat image

New Kids on the Block: First Look at Gen Z

With over 74 million kids (yep, teenagers and younger), Gen Z makes up almost one-quarter of the U.S. population.

 More »

Hartbeat image

Spotlight on Snacking: A Hartbeat Special Edition

In the past 24 hours, what have nine in ten U.S. consumers had? If you answered a snack, then you’d be on trend, on point and on topic with the most profound change occurring in America’s consumers’ eating and drinking behaviors.

 More »

Hartbeat image

Chipotle and Food Safety: Serving Up Transparency to Earn Back Consumers’ Trust

Issues about ensuring the safety of America’s food supply chain are back in the news. This time it’s the E. coli outbreak at Chipotle restaurants that sickened over 50 people across 11 states

 More »

Hartbeat image

The GMO Debate: When Perception Deters Purchase, a Little Bit of Transparency Goes a Long Way

Today’s consumers are becoming more curious and cautious about the foods and beverages they purchase for themselves and their families.

 More »

Hartbeat image

As Snackification in Food Culture Becomes More Routine, Traditional Mealtimes Get Redefined

The culture of food and beverage is in constant motion, modern eating culture is marked by fragmentation and an upending of tradition.

 More »

subscribe
hartbeat subscribe