We are uniquely qualified to synthesize consumer and market insights with an eye toward the future of food and beverage culture. Our Hartbeat newsletter is your window to this ever-evolving world.

Hartbeat image

Case study: Which attributes actually influence purchase decisions?

The proliferation of ‘all natural’ claims across the product universe leads one to believe that this is a key product attribute that consumers are seeking today. But is it?

 More »

Hartbeat image

New normal: fusion culture and the redefinition of the American household

The American household is undergoing dynamic changes; if any single thing defines family structures today, it is diversity

 More »

Hartbeat image

Modern eating ideologies: how and why we diet today

Nearly every consumer today has some kind of dieting ideology (or system of ideas and ideals) that they currently practice.

 More »

Hartbeat image

Losing share, what’s in store for the future of America’s supermarket channel?

New issue of Hartbeat Exec examines trends driving supermarket shopping and offers a glimpse at where the channel might be heading

 More »

Hartbeat image

Is a reckoning at hand for big food companies?

Can big food retake ground ceded to upstarts in the marketplace? Highlights from GMA Leadership Forum

 More »

Hartbeat image

Snacking Brazilian style: A shift away from traditional fresh to packaged goods

Nibbling is part of Brazil’s cultural heritage, and Brazilians do so without the guilt often associated with snacking in the U.S.

 More »

Hartbeat image

The good, old-fashioned grocery store goes online: will it deliver the goods?

The Hartman Group’s research finds most online grocery services tap into pure convenience, but there is something more at play

 More »

Hartbeat image

MODERN EATING: PLANNING FOR THE UNPLANNED. SPONTANEITY RULES!

Given the nature of today’s complex, chaotic lifestyles, eating occasions are increasingly unplanned and impulsive.

 More »

subscribe
hartbeat subscribe