About Us

The Hartman Group really does know what’s going on with consumers

We know consumer culture. We know how consumers live, shop and use brands, products and services within the contexts of real life. We specialize in understanding how consumer attitudes and behaviors lead to purchase.

Since 1989, The Hartman Group has helped clients across a diverse set of industries, from consumer packaged goods and retailing to technology and telecommunications, and from product innovation to marketing strategy, convert consumer knowledge into highly successful outcomes.

We are progressively using new methods of research as the consumer worldview constantly broadens and deepens. Our analysis builds from a platform of quantitative and immersive qualitative information to understand the consumer’s current lifestyle and purchasing patterns.

We challenge the status quo and inspire new thinking. We reignite ailing brands, redirect strategies and successfully inform new product development.