The Hartman Group really does get "close" to consumers.

The Hartman Group goes where consumers are — in their kitchens, at the dinner table, alongside them while they shop. For nearly two decades, no one has examined more kitchen cupboards or bathroom medicine cabinets than we do.

The Hartman Group applies this unique brand of innovative ethnographic research methodology and techniques to resolve the contradictions that exist between what consumers say with their actual behavior. By literally immersing ourselves in the often complicated daily lives of consumers, we study the consumer in action seeking to understand the "why behind the buy" and in the process uncover the rich insights underlying trends, strategy and innovation.

While The Hartman Group is acknowledged as the premier provider of consumer insights in Health and Wellness, our innovative proprietary research techniques can be applied to a broad range of business initiatives.

And The Hartman Group continues to look forward. In October 2006, The Hartman Group brought together our most senior researchers to form the consultancy Tinderbox. The Tinderbox Team uses their combined expertise in understanding consumer culture, innovation and trends to go beyond "out of the box thinking" and inject creativity into the companies they work with.

And now in 2007 we are once again sharpening our focus with RetailIntel, our group dedicated to understanding and reimagining retail.

The Hartman Group, along with Tinderbox and RetailIntel, can play a key role in enriching your knowledge and understanding about how consumer consumption behavior is formed and what factors actually influence shopping and buying behavior.