The Insatiable Appetite
The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.
The BTS Effect: How a Celebrity Collaboration Powered “Dynamite” Growth for McDonald’s, Butter and Dairy Milk
Food companies and brands collaborating with celebrities can mean big business and McDonald’s BTS Meals numbers were off the charts. Here’s why they can work.
Our analysts provide a broad view of insights from our new report on the role brands (name brand and private brands) play in consumers’ selection of food and beverage products.
In this podcast we learn how Maple Hill Creamery has established itself at the forefront of premium, sustainable dairy including the organic brand’s efforts to produce dairy products with health, grass-fed and regenerative agriculture distinctions.