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The Insatiable Appetite

The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.

Episode 101

The BTS Effect: How a Celebrity Collaboration Powered “Dynamite” Growth for McDonald’s, Butter and Dairy Milk

Food companies and brands collaborating with celebrities can mean big business and McDonald’s BTS Meals numbers were off the charts. Here’s why they can work.

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