Episode 8
Hear how and why narratives connect with shoppers’ and consumers’ evolving priorities and higher expectations that they bring to purchase decisions and eating and drinking.
Podcast
The Insatiable Appetite
The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.
Episode 73
KIND + Mars and the Play for Healthy Snacks
Consumers are increasingly seeking more from their snacks: On this podcast, our analysts discuss how, with its acquisition of KIND, Mars looks toward a horizon that includes both iconic sweets and healthy snacks – but can they retain KIND’s authenticity?
Podcast Library
Episode 7
Learn the “why” behind The Hartman Group’s groundbreaking research that seeks to understand the drivers behind consumers’ desire and aspirations for buying and eating more plant-based foods.
Episode 6
Three specific types of lifestyle diets provide insights into why consumers are attracted to alternative approaches to eating. Here’s our perspective on what’s driving the attraction.